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the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumer or users in more than one nation for a profit.
International Marketing
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Can be altered in the long run and usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
Controllable elements
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include home-country elements that can have a direct effect on the success of a foreign venture: political and legal forces, economic climate, and competition.
Domestic environment unctrollables
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an unconscious refers to one's own cultural values, experiences, and knowledge as a bases for decisions.
Self-reference criterion (SRC)
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involves knowledge of work market potentials and global economic, social, and political trends.
Global awreness
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a forum for member countries to negotiate a reduction of tariffs and other barriers to trade.
GATT General Agreements of Tariffs and Trade
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The system of accounts that records a nation's international financial transactions
balance of payment
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A record of all merchandise exports, imports, and services plus unilateral transfers of funds
current account
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a record of direct investment, portfolio investment, and short-term capital movements to and from countries
capital account
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a record of exports and imports gold, increases or decreases in foreign exchange and increases or decreases in liabilities to foreign central bank.
reserves accounts
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