Chapter 4

  1. What makes up the marketing mix?
    • Product
    • Price
    • Place
    • Promotion
  2. What is the marketing concept?
    The customer is the focal point of all activities
  3. What is the process of creating, distributing, promoting and pricing good relationships with stakeholders in a dynamic environment.
  4. An organization's obligation to maximize its positive impact and minimize its negative impact on society is defined as?
    social responsibility
  5. The adoption of a strategic focus for fulfilling the economic, legal, ethical and philanthropic social responsibilities expected by stakeholders is defined as?
    Marketing Citizenship
  6. What are marketing ethics?
    Principles & standards that define acceptable conduct in marketing as determined by various stakeholders
  7. What are ethical issues?
    An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong
  8. What is cause-related marketing?
    It's the practice of linking products to a particular social cause on an ongoing short-term basis.
  9. What is strategic philanthropy?
    It's the synergistic use of organizational core competencies and resources to address key stakeholders' interests achieve both organizational and social benefits.
  10. What is sustainability?
    The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations and business strategies
  11. What is green marketing?
    A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting and enhancing the natural environment.
  12. Define consumerism
    Efforts of independent individuals, groups and organizations to protect the rights of consumers
  13. Define Codes of Conduct
    Formalized rules and standards that describe the organization's employee expectations
  14. Ethical Conduct is made up of what?
    • Codes of conduct
    • Implementing ethical and legal compliance programs
    • Ethics officers
Card Set
Chapter 4
Social responsibility and ethics in marketing