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What makes up the marketing mix?
- Product
- Price
- Place
- Promotion
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What is the marketing concept?
The customer is the focal point of all activities
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What is the process of creating, distributing, promoting and pricing good relationships with stakeholders in a dynamic environment.
Marketing
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An organization's obligation to maximize its positive impact and minimize its negative impact on society is defined as?
social responsibility
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The adoption of a strategic focus for fulfilling the economic, legal, ethical and philanthropic social responsibilities expected by stakeholders is defined as?
Marketing Citizenship
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What are marketing ethics?
Principles & standards that define acceptable conduct in marketing as determined by various stakeholders
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What are ethical issues?
An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong
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What is cause-related marketing?
It's the practice of linking products to a particular social cause on an ongoing short-term basis.
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What is strategic philanthropy?
It's the synergistic use of organizational core competencies and resources to address key stakeholders' interests achieve both organizational and social benefits.
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What is sustainability?
The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations and business strategies
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What is green marketing?
A strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting and enhancing the natural environment.
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Define consumerism
Efforts of independent individuals, groups and organizations to protect the rights of consumers
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Define Codes of Conduct
Formalized rules and standards that describe the organization's employee expectations
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Ethical Conduct is made up of what?
- Codes of conduct
- Implementing ethical and legal compliance programs
- Ethics officers
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