BBA 22

1. Noelle-Neumann suggests that people have what amounts to a sixth sense that provides trustworthy information about what a society in general is thinking and feeling. This sixth sense is called a

2. Public opinion is best defined as the attitudes that

3. A person's mistaken assumption that everyone thinks like him or her is called

4. The researcher whose group conformity studies with different length lines lent support for the notion of a spiral of silence was

5. Certain people are more likely to share minority views than are others. Which of the following relationships has been supported through research?

6. The most important factor that determines if people will voice their own opinion is whether they are

7. A vocal minority of outspoken believers who continue to speak out in defiance of threats of isolation because they have nothing to lose are called

8. Dietram Scheufele found contemporary support from the spiral of silence by asking people their opinion toward and willingness to speak out about

9. Noelle-Neumann recommends that two questions should be asked to sample an individual's perception of the climate of opinion. These questions sample the

10. The spiral of silence theory has been criticized because

11. The train/plane test is designed to determine who is willing to speak out in favor of their viewpoint.
True False

12. Recent laws have encouraged minority opinion holders to speak out more than they had in the past.
True False

13. Noelle-Neumann's spiral of silence theory intends to explain how journalists control the minds of the audience by manipulating images of violence.
True False

14. The fear of being wrong is the centrifugal force that accelerates the spiral of silence.
True False

15. Noelle-Neumann believes that the average person can tell which way public opinion is going without the benefit of random samples and survey techniques.
True False