BBA 20

  1. 1. Hall maintains that he wants to
    unmask the power imbalances in society.
  2. 2. Michel Foucault believes that
    A. people use the frameworks provided by the dominant discourse of the day to interpret signs, symbols, and media messages.
  3. 3. Hall’s main concern with corporate control of mass communication is that it
    prevents many stories from being told.
  4. 4. The media process that limits the range of alternative ideas and presents these restricted choices as the only options is
    ideological discourses of constraint.
  5. 5. Which of the following is not one of Hall’s decoding options?
    Formulate a liberating code.
  6. 6. Hegemony is
    Both reflected and reinforced in the media.
  7. 7. Preponderant influence or domination, especially of one nation over another, is
  8. 8. Douglas Kellner argues that during the Gulf War, the media
    All of the above.
  9. 9. Both speaking out on oppression and linking that subjugation with the communication media are incorporated in the term
  10. 10. Hall's brand of cultural studies has been criticized because
    A. its strong ideological component limits its credibility.
  11. 11. Hall doubts the scientific community’s potential to find any useful answers to important questions about media influence.
  12. 12. Marxist scholars are dedicated to empowering those who are marginalized in society.
  13. 13. Douglas Kellner’s analysis suggests that the media portrayed the Gulf War in terms that were too complex for the average citizen to understand.
  14. 14. According to Michel Foucault, it is inaccurate to separate signs and symbols from mass media images.
  15. 15. According to Hall, any theory that deconstructs the current structure of media studies should be loudly denounced as supporting the power structure of the elite.
Card Set
BBA 20