Comm. Theory Final

  1. Messages that generate favorable thoughts when heard and scrutinized are...
    Strong Messages
  2. The cognitive processing route that involves message elaboration is called the...
    Central Route
  3. Biased elaboration is associated with...
    Top-Down Thinking
  4. An important cue in peripheral processing is...
    Source Credibility
  5. Which of the following cues is used in peripheral processing?
    (all the above)
  6. The elaboration likelihood model indicates that if your audience will give their full attention to your message, you should present them with...
    Strong Facts and Figures
  7. A statement such as "You owe me" relates to the peripheral route b/c it represents...
  8. Bottom-up thinking is also known as...
    Objective Elaboration
  9. if the central route is followed, the enhancedthinking of those who respond favorably to the message will cause their change in position to...
    (all the above)
  10. Paul Mongeau and James Stiff claim that ELM...
    cannot be falsified
  11. The bulk of persuasive messages are processed through tht eperipheral route.

  12. The two routes to attitude change should be considered mutually exclusive.

  13. The effect of even powerful peripheral cues is usually short-lived.
  14. Petty and Cacioppo maintain that as long as people have a personal stake in accepting or rejecting an idea, they will be much more influenced by the characteristices of the persuader than by what the message says.

  15. In order to elaborate on a message one needs the opportunity to concentrate.

Card Set
Comm. Theory Final
BBA 13