Comm. Theory Final

Messages that generate favorable thoughts when heard and scrutinized are...

The cognitive processing route that involves message elaboration is called the...

Biased elaboration is associated with...

An important cue in peripheral processing is...

Which of the following cues is used in peripheral processing?

The elaboration likelihood model indicates that if your audience will give their full attention to your message, you should present them with...

A statement such as "You owe me" relates to the peripheral route b/c it represents...

Bottom-up thinking is also known as...

if the central route is followed, the enhancedthinking of those who respond favorably to the message will cause their change in position to...

Paul Mongeau and James Stiff claim that ELM...

The bulk of persuasive messages are processed through tht eperipheral route.

(T/F)
True False

The two routes to attitude change should be considered mutually exclusive.

(T/F)
True False

The effect of even powerful peripheral cues is usually short-lived.
True False

Petty and Cacioppo maintain that as long as people have a personal stake in accepting or rejecting an idea, they will be much more influenced by the characteristices of the persuader than by what the message says.

(T/F)
True False

In order to elaborate on a message one needs the opportunity to concentrate.

(T/F)
True False