According to the text, what keeps us from doing the right thing?
Peer pressure
Fear
Rapidly unfolding events
The Public Relations Society of America Member Code of Ethics includes;
Advocacy
Duplicity
Expertise
Rectifying Behavior Strategies include;
investigation, correctice action, restitution and repentance
PR is different from advertising because advertising is unable to control its message
False
PR's goal is to enhance the organizations reputation, maintain or build the overall image of the organization rather then sell a product or service
True
Journalits can influence what is in the news .and how it is presented but they do not have final edit unlike PR practitioners
False
Journalists see their target population in segments
True
Marketers are different from PR in that they design packing and handle product placment
True
Integrated Marketing and Communication (IMC) attempts to merge marketing and public relations together to coordinate all communication activities
True
Organizations choose thier publics
False
According to Situational Theory; :Nonpublics" can be divided up into Latent and Active groups
False
The 24 hour news cycle assumes that all organizations will be able to communicate immediately which is always a good idea?
True
Pr practitioners shold be able to demonstrate ROI, that is, the overall value of their CEO to the company.
False
With SWOT, the strength and Weaknesses are internal opportunities and Threats are external to the organization.
True
When constructing your case study, it is unnescessary to go to the web for organizational website, newspaper databases, etc. The case material provided will be enough.
False
Your "Preparing the Case" worksheets, asks you to consider the timeline, key publics and human factors
True
Crisis response strategies range from pre-emptive action to strategic inaction
True
A single spokesperson is neccessary only when a single agency is involved
False
Advertisers avoid PR because PR uses low cost methods of boosting advertising budgets
False
While PR assists marketers by providing media kits and press releases, PR does not guide publicity events in consumer relations
False
Favorable metion by a newspaper doesnt hurt, but it will not increase the public's perception of a product or service.
False
Public relations proffesionals can easily loose the trust of the media by misleading or hiding information. Once that trust is lost it is difficult to get back
True
All employee campaigns must include; research,plannng,implementation and evaluation
True
Employees should first hear about their work situation through the media
False
The goal of govenment relations is to ensure that the organizations concerns and needs are known to appropriate govenment representatives and their staff to ensure long term success and survivability or the organization.
True
Lobbying is a persuasive campaign to support, defeat or amend legislation that the organization deems necessary to its own interests.
True
Every branch and agency of govenment has the same information needs.
False
While it is important to be accessible and accommodate the media, it is necessary to communicate frequently during a crisis
False
Public Relations provides publicity and promotion to raise awareness and aid sales and fundraising efforts
Awareness and Information
Public Relations through enviromental monitoring, research and connections with its publics can provide an early warning system of potential problems.
Issue Anticipation
Public Relations can manage an appropriate response to crisis situation that will minimize the harm to an organizations's reputation and allow it to continue functioning.
Crisis Management
Public Relations can assist with organizational changes through communication and other activites to ease resistance to change and promote a smooth transition for those affected by the changes.
Change Agentry
Public Relations can use its connections to government officials and other influential individuals or groups to gain acceptance for its actiities, products, or services abd also remove political barriers.
