-
which of the following is a characteristic of retailing
many unplanned purchases by final consumers
-
unlike independents, retail chains
tend to rely on eleborate control systems
-
conventional supermarkets
have minimum annual sales of $2 million
-
which of the following is not a reason why many conventional supermarkets are switching to food-based superstores
improved transportation networks
-
wal-mart operates
combination stores
-
which of the following is not true about full-line discount stores
they rely more heavily on credit sales than do traditional department stores
-
which of these is not a form of nonstore retailing
membership warehouse club
-
where there are no adjacent stores with which a firm competes, the location is most appropriately described as an
isolated store
-
a shopping area bounded by the intersection of two major streets is a
secondary business district
-
a regional shopping center sells mostly
shopping goods
-
atmosphere is most closely related to a store's
interior displays
-
which of the following is a reason for the popularity of scrambled merchandising
one-stop shopping
-
differences between department store and discount store strategies are explained by the
wheel of retailing concept
-
computer-based checkouts
improve ordering decisions
-
baskin robbins outlets in US Navy exchange facilities and Godiva stores at retailers response to
the increased consumer sophistication about purchases
-
people express opinions and product related experiences to one another through
word-of-mouth communication
-
an integrated marketing communications plan is based upon which fundamental premise
a well-coordinated promotion plan
-
consumers union and a local newspaper restaurant critic are examples of
independent institutions
-
a firm wanting to stress its product prestige would emphasize
status
-
which promotional concept most closely resembles depreciation
wearout rate
-
which of the following statements about subliminal advertising is true
it is not effective in getting consumers to buy products they do not want
-
which of these statements on consumer attitudes about promotion is correct
the majority believe marketers target children too much
-
which of the following is not an objective found in the hierarchy-of-effects model?
personalizing consumers
-
which of these is the weakest method for setting a total promotion budget
all-you-can-afford technique
-
which of the following is a benefit of the competitive parity method
it is keyed to a reference point
-
which of these is the best method for setting a total promotion budget
objective-and-task technique
-
which statement about the types of promtion is not true
personal selling can best be used to reach large audiences with a uniform message
-
a firm must be able to prove its promotional claims under which promotional enforcement rule
substantiation
-
an example of corrective advertising is
listerines discalimer that it is not a cold remedy
-
which of the following is not a common criticism of promotion
it causes excessively low expectations
-
which of the following is common to both advertising and publicity
mass audience
-
the meading medium for us advertising
television
-
which of the following is a positive characteristic attributed to advertising
a broad range of media to choose among
-
which of the following is not a negative characteristic of advertising
messages in print media can be reread and restudied
-
the first step in developing an advertising plan is
setting objectives
-
for print media, reach has two components: circulation and
passalong rate
-
frequency is lowest for
printed phone directories
-
the highest level of clutter exists with
magazines
-
which of the following statements concerning distributed ads is incorrect
they are used by very few manufacturers
-
public relations does not encompass
sales-oriented advertising
-
with publicity,
credibility is generally high
-
the first step in developing a public relations plan is
setting objectives
-
assigning public relations responsibility to internal personnel or an in-house department
ensures more control and secrecy
-
business features articules are
detailed stories about a firm's products
-
lighter stories focusing on personal care, household items, and similar topics are
service feature articles
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