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The mental activities associated with thinking, knowing, remembering, and communicating.
Cognition
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A mental grouping of similar objects, events, ideas, or people.
Concept
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A mental image or best example of a category. Matching new items to a this provides a quick and easy method for sorting items into categories (as when comparing feathered creatures to a prototypical bird, such as a robin).
Prototype
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A methodical, logical rule or procedure that guarantees solving a particular problem. Contrasts with the usually speedier-but also more error-prone use of heuristics.
Algorithm
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A simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms.
Heuristic
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A sudden and often novel realization of the solution to a problem; it contrasts with strategy-based solutions.
Insight
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The ability to produce novel and valuable ideas.
Creativity
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A tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence.
Confirmation bias
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The inability to see a problem from a new perspective, by employing a different mental set.
Fixation
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A tendency to approach a problem in one particular way, often a way that has been successful in the past.
Mental set
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The tendency to think of things only in terms of their usual functions; an impediment to problem solving.
Functional fixedness
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Judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes, may lead us to ignore other relevant information.
Representativeness heuristic
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Estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume events are common.
Availability heuristic
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The tendency to be more confident than correct-to overestimate the accuracy of our beliefs and judgments.
Overconfidence
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Clinging to one's initial conceptions after the basis on which they were formed has been discredited.
Belief perseverance
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An effortless, immediate, automatic feeling or thought, as contrasted with explicit, conscious reasoing.
Intuition
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The way an issue is posed; how an issue is framed can significantly affect decisions and judgments.
Framing
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Our spoken, written, or signed words and the ways we combine them to communicate meaning.
Language
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In language, the smallest distinctive sound unit.
Phoneme
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In a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix).
Morpheme
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In a language, a system of rules that enables us to communicate with and understand others.
Grammar
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The set of rules by which we derive meaning from morphemes, words, and sentences in given language; also, the study of meaning.
Semantics
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The rules for combining words into grammatically sensible sentences in a given language.
Syntax
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Beginning at about 4 months, the stage of speech development in which the infant spontaneously utters various sounds at first unrelated to the household language.
Babbling stage
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The stage in speech development, from about 1 to 2, during which a child speaks mostly in single words.
One-word stage
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Beginning about age 2, the stage in speech development during which a child speaks mostly two-word statements.
Two-word stage
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Early speech stage in which a child speaks like a telegram-"go car"-using mostly nouns and verbs.
Telegraphic speech
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Whorf's hypothesis that language determines the way we think.
Linguistic determinism
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