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Con. Beh. FINAL ch 16

  1. Affective choice
    • more holistic
    • how will product make user feel
  2. Attribute based choice
    • requires knowledge of specific attributes when choice is make
    • attribute by attribute compasisons across brands
  3. Attitude based choice
    • use of general attitudes or impressions
    • not attribute by attribute comparison
  4. Measurement (evaluatuve criteria)
Author
kyle.coughlin
ID
188067
Card Set
Con. Beh. FINAL ch 16
Description
Con. Beh. FINAL ch 16
Updated

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