Con. Beh. FINAL ch 15

search of long term memory to determine if a satisfactory solution is known

if resulution is not reached through internal search, then search process is focused on relevant external info

• appropriate evaluative criteria
• existence of various alternative
• sperformance of each alternative on each evaluative criterion

• memory
• personal sources
• independent sources
• marketing sources
• experiential sources

• past searches
• personal experiences
• low involvement learning

• friends
• family

• magazines
• consumer groups
• government agencies

• sales personnel
• websites
• advertising

• product inspection
• product trial
• ex: test drive