Which of the following is not one of the typical portal revenue sources?
referral fees
Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?
personalization
Priceline's auctions are seller-biased.
False
A(n) ________ is created by an organization for the purpose of pursuing organizational goals.
sponsored community
Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.
False
Threatening negative feedback in return for a benefit is an example of:
feedback extortion.
Portals are the most frequently visited types of sites on the Web.
True
Which of the following is not one of the top factors a business should consider when planning an Internet auction?
location of auction
In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.
dynamic
Most of today's well-known portals began as search engines.
True
The profit a seller makes at auction is a function of all of the following except:
bid increments.
Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?
proxy bidding
All of the following are benefits of auctions except:
decreased price transparency.
Which of the following is a common problem in sealed bid markets?
bid rigging
Auction prices are always lower than prices in fixed priced markets.
False
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
According to the Internet Complaint Center (IC3), Internet auction fraud is the most commonly reported offense, generating over 25 percent of all complaints.
False
In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
False
Consumers in auctions are driven solely by value maximization.
False
The top general-purpose portal sites together attract approximately ________ percent of the Internet audience.
60-80
All of the following types of auctions have a seller bias except:
double auction.
Which of the following is not a risk or cost of Internet auctions?
price transparency
Social networks are challenging the traditional portal sites as millions of users make a social network their home or opening page.
True
The world's leading portal/search engine site, in terms of unique visitors, is:
Google.
When there are few sellers but many buyers, a market will typically be:
seller-biased.
Which of the following involves e-mailing another seller's bidders and offering the same product for less?