CGS Final ch 10

  1. Which of the following generates the largest share of media revenues?
  2. Apple's iTunes Music Store primarily uses which of the following revenue models?
    pay-per-view/pay-per download
  3. Which of the following is the most common revenue model used by online content publishers?
  4. Which of the following is an example of technological convergence?
  5. In the wholesale model of e-book distribution, pricing power is with the retailer.
  6. All of the following are aspects of content convergence except:
  7. DRM refers to a combination of ________ for protecting digital content.
    technical and legal means
  8. Which of the following three forms of media account for over 80 percent of the hours spent consuming media?
    television, radio, and the Internet
  9. Which of the following is not an advantage of e-books, compared with traditional published works?
  10. Which of the following occurs first in the process of media convergence?
    media migration
  11. Which of the following is not a major inhibiting factor in the growth of online content?
    streaming quality of video
  12. Which of the following attracts the highest per capita spending?
    trade books
  13. Which of the following is not a major contributing factor to net value?
    offering variety of subscription models
  14. Which of the following is not a factor in the current transformation of the entertainment industry?
    The growth in broadband has made possible wired and wireless delivery of high-quality video.
  15. Which of the following is not one of the factors required to charge for online content?
    multiple delivery methods
  16. All of the following typically favor the elimination of DRM except:
    content owners.
  17. All of the following are e-book formats except:
  18. A television network that streams television shows over the Internet is an example of convergence.
  19. The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.
  20. Which of the following are the top three producers of media revenues?
    television, book, and home video
  21. ________ is the creator of the most common format for e-books.
  22. ________ is an industry standard for transmitting information about books, using XML tags.
  23. The overall size of the online video audience is much larger than traditional television audiences.
  24. An example of entertainment that offers high user control and high user focus would be:
    auction sites.
  25. The common notion of "the Internet means free information" is being replaced by consumer acceptance of paying for premium content.
  26. Which of the following is not one of the four technology-based difficulties that slowed technology convergence of books with the Internet?
  27. In comparison to hours spent at work, the average American adult spends ________ consuming various media.
    twice as much time
Card Set
CGS Final ch 10
CGS Final ch 10