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Which of the following generates the largest share of media revenues?
television
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Apple's iTunes Music Store primarily uses which of the following revenue models?
pay-per-view/pay-per download
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Which of the following is the most common revenue model used by online content publishers?
mixed
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Which of the following is an example of technological convergence?
iPhone
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In the wholesale model of e-book distribution, pricing power is with the retailer.
True
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All of the following are aspects of content convergence except:
language.
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DRM refers to a combination of ________ for protecting digital content.
technical and legal means
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Which of the following three forms of media account for over 80 percent of the hours spent consuming media?
television, radio, and the Internet
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Which of the following is not an advantage of e-books, compared with traditional published works?
portability
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Which of the following occurs first in the process of media convergence?
media migration
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Which of the following is not a major inhibiting factor in the growth of online content?
streaming quality of video
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Which of the following attracts the highest per capita spending?
trade books
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Which of the following is not a major contributing factor to net value?
offering variety of subscription models
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Which of the following is not a factor in the current transformation of the entertainment industry?
The growth in broadband has made possible wired and wireless delivery of high-quality video.
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Which of the following is not one of the factors required to charge for online content?
multiple delivery methods
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All of the following typically favor the elimination of DRM except:
content owners.
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All of the following are e-book formats except:
PPT
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A television network that streams television shows over the Internet is an example of convergence.
True
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The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.
True
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Which of the following are the top three producers of media revenues?
television, book, and home video
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________ is the creator of the most common format for e-books.
Adobe
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________ is an industry standard for transmitting information about books, using XML tags.
ONIX
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The overall size of the online video audience is much larger than traditional television audiences.
True
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An example of entertainment that offers high user control and high user focus would be:
auction sites.
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The common notion of "the Internet means free information" is being replaced by consumer acceptance of paying for premium content.
True
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Which of the following is not one of the four technology-based difficulties that slowed technology convergence of books with the Internet?
bandwidth
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In comparison to hours spent at work, the average American adult spends ________ consuming various media.
twice as much time
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