CGS Final ch 9

  1. What is the largest sector of the online travel services market in terms of revenue?
    airline reservations
  2. All of the following are challenges for catalog merchants except:
    building sophisticated order entry and fulfillment systems.
  3. All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
    power of customers.
  4. Which of the following sectors of the U.S. retail industry is the largest?
    consumer durables
  5. The term demand-pull refers to:
    waiting for orders to be received before building a product.
  6. Operating margin is defined as:
    operating income or loss divided by net sales revenues.
  7. Which of the following is not an example of a transaction broker?
    an accountant
  8. Which of the following is not categorized as an operating expense?
    the cost of products being sold
  9. All of the following services require extensive personalization except:
    financial services.
  10. Which of the following statements about financial portals is not true?
    Their strategy is similar to that of large banking institutions.
  11. Which of the following is not a key industry strategic factor?
  12. Which of the following segments of the U.S. retail industry is the smallest?
    online retail
  13. Gross margin is defined as gross profit:
    divided by net sales revenues.
  14. The lower the cost of sales compared to ________, the higher the gross profit.
  15. Consumers are not primarily price-driven when shopping on the Internet.
  16. All of the following statements about are true except:
    Amazon has achieved success by focusing on its primary mission: selling books at highly competitive prices.
  17. Within the U.S. retail goods and services market, personal consumption of ________ accounts for the largest share.
  18. In ________, all of a customer's financial (and even nonfinancial) data are pulled together at a single personalized Web site.
    account aggregation
  19. For a quick check of a firm's short-term financial health, examine its:
    working capital.
  20. In the United States, the service sector accounts for about 75 percent of all economic activity.
  21. Which of the following would not be considered a current asset?
    long-term investments
  22. For which online services segment is more revenue booked online than offline?
    travel services
  23. Which of the following has experienced the most significant online growth?
    offline general merchandisers
  24. Which of the following segments of the U.S. retail market is highly concentrated, with large firms dominating sales?
    general merchandise
  25. Mobile commerce currently accounts for more retail goods sold than social commerce.
  26. Which of the following is not one of the methods used by traditional retailers to develop multi-channel integration?
    online supply-push
  27. All of the following products are considered durable goods except:
  28. Current liabilities are debts of the firm that will be due within:
    one year.
  29. Virtual merchants face potentially large costs for all of the following except:
    building and maintaining physical stores.
  30. All of the following are challenges faced by bricks-and-clicks firms except:
    building a brand name.
  31. Which of the following is not one of the central challenges facing the online retail industry?
    lack of physical store presence
  32. What is another name for pro forma earnings?
    earnings before income taxes, depreciation, and amortization (EBITDA)
  33. Contrary to predictions of analysts made during the early days of e-commerce, the Internet has led to both disintermediation and hypermediation on a widespread basis.
  34. All of the following statements are true except:
    the MOTO sector is also called the general merchandise sector.
  35. Groupon is an example of local commerce.
  36. All of the following are trends in the financial service industry except:
    pure online banks are displacing established multi-channel firms.
  37. Which of the following companies is not primarily a catalog merchant?
Card Set
CGS Final ch 9
CGS Final ch 9