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Church offers coffee and donuts to people waiting for services. How do you work with them to encourage this change? What theoretical approaches influence your strategy?
- Organizational Theory / Stage Theory - social influence change norms
- Gauge interest, find gatekeeper / champion
- Findout issues (likes, costs, etc.)
- Other church group, trial period
- Donate time/goods
- Framing message (+)
- Buy-in for overall message, long-term sustainable
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Exercise physiologist wants to introduce Tai Chi class into local assisted living facilities.
- Dissemination theory; self-efficacy (SCT)Diffusion of Innovation - competitive advantage
- Early adopter model - opinion leaders, best practices
- Supplement existing programs
- Norms (address)
- Adapt facilities
- Trial ability
- Packaging/framing
- Involve high level director
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Members of a local community organization want to work toward getting improvements to the sidealks in the city so people can walk around town more safely.
- Community Coalition Action Theory
- Public Policy
- Coalition; collaborative communication
- Formative research - who has to be involved, wants to be involved
- Communication, traffic, property rights
- Cost
- Members, steps, organized, goals, needs assessment, feasibility, motivation, long-term plan
- Act as and expert and advise
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