mgmt test #2 section #1

formal process of choosing an organizational mission and overall goals for both the short run and long run

• identify future opportunities
• identifying and avoiding future problems
• developing courses of action understanding the risk and uncertainties associate with various options

situational analysis

gather and summarize all information relevant to the planning issue in question; environmental analysis and competitive intelligence

alternative goals and plans; make sure their SMART goals

goal and plan evaluation (evaluate decisions, disadvantages, PRIORITIZE goals)

goal and plan selection- most feasible

implementation (understand plan, have resources, motivated)

monitor and control