strengthening of a sypnapse's firing potential after brief, rapid stimulation. Neural basis for learning and memory. Less prompting is needed to release the neurotransmitter.
longitudinal study
measures behavior of an individual as they age
mental set
approaching a problem in a certain way
method of loci
a memory technique in which a person imagines herself moving through a familiar series of locations, associating each place with a visual representation of the topic that needs to be remembered. To retrieve the image, mentally revisit the location.
MMPI test
used to find out psychological disorders
Misinformation effect
misleading information is incorporated into memory
Acetylcholine (ACh)
neurotransmitter involved in muscles, learning and memory
Dopamine
neurotransmitter involved with attention, learning and emotion
Glutamate
neurotransmitter involved with memory
GABA
inhibitory neurotransmitter (chillax)
Opponent-process colors
Opposing retinal processes enable color vision- For instance, some cells are stimulated by red and inhibited by green—this lets you see color.
Paradoxical Sleep
when your body is relaxed in sleep except for some muscle twitches
Cocktail Party Effect (Selective Attention)
being able to focus in on one stimuli instead of being overwhelmed by everything
Social facilitation
people tend to do better around other people (competition) rather than at their own leisure
Wernicke's Area
comprehending language (aphasia means the inability to understand here)
Zajonc's "Mere Exposure Effect"
being exposed to something makes a person more predispositioned to like it