BUS103 7

steady growth, nearly 90 percent working in services. 

include language, education, religious attitudes, and social values.

tax levied against imported goods, continually negotiated. Revenue tariffs (funds for imorting gov), protective tariffs (to make imported as much or more than domestic)

removed trade barriers between canada, mexico, and us. not political but economic cooperation. 

contractual arrangement in which one agrees to meet operating requirements of other

agreement that grants foriegn marketers right to distribute a firms merchandise or to use its tm, patent or process in specific areas

contractual agreements that assign the productionof a good or service to local or smaller firms

standardizing marketing mix with minimal modifications that a firm ises in all domestic and foriegn markets

application of market segmentation to foriegn markets by tailoring the firms marketing mix to meet speciifc target markets in each nation

• straight extension - permits economies of scale
• promotion adaptation - adapt for cultural differences
• product adaptation - tweak to fit new market
• dual adaptation - both prduct and promotion
• product invention - take advantage of unique foriegn market opportunities