-
service industry
steady growth, nearly 90 percent working in services.
-
international socio cultural environment
include language, education, religious attitudes, and social values.
-
tariff
tax levied against imported goods, continually negotiated. Revenue tariffs (funds for imorting gov), protective tariffs (to make imported as much or more than domestic)
-
NAFTA
removed trade barriers between canada, mexico, and us. not political but economic cooperation.
-
franchise
contractual arrangement in which one agrees to meet operating requirements of other
-
foriegn licensing
agreement that grants foriegn marketers right to distribute a firms merchandise or to use its tm, patent or process in specific areas
-
subcontracting
contractual agreements that assign the productionof a good or service to local or smaller firms
-
global marketing strategy
standardizing marketing mix with minimal modifications that a firm ises in all domestic and foriegn markets
-
multidomestic marketing strategy
application of market segmentation to foriegn markets by tailoring the firms marketing mix to meet speciifc target markets in each nation
-
international product and promotion strategy
- straight extension - permits economies of scale
- promotion adaptation - adapt for cultural differences
- product adaptation - tweak to fit new market
- dual adaptation - both prduct and promotion
- product invention - take advantage of unique foriegn market opportunities
|
|
