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Ethics
A system or code of morals that provides a guide for living.
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Values
Intrinsically valuable or desirable principles or qualities. Values are what really matter to us most. They reflect personal and societal beliefs.
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Morals
A set of rules or mode of conduct on which society is based. Morals are established by society and conform to accepted notions of right and wrong.
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Integrity
Adherence to a moral code in daily decision making. Honesty, sincerety, and reliabilty are key to integrity.
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Character
A personality trait or pattern of behaviors that denotes moral strength. Character drives what an individual or a company does when nobody is looking. It involves a choice to act morally at all times.
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Conformity
Adjustment in behavior in order to be consistent with behaviors of other people in one's environment.
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Commitment
Assignment of greater importance to the needs of another than to the needs of the self.
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Fidelity
Faithfulness and loyalty to a person or group.
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Corporate Culture
The values and beliefs of a company, as expressed in the company's mission statement as well as through actions, especially from the top down.
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MVA (Market Value Added)
The excess monetary value a company provides its shareholders over the total amount of their cumulative interests.
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Triple Bottom Line
The corporate focus on profit, environmental stewardship, and social responsibility.
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