1. Reusable advertising artwork suitable for print media such as newspapers.
    Ad Mat
  2. A studio with at least a 24 track console
    Independent Studio
  3. Type of promoter that takes risks on an artists and then reaps benefits when they make it big.
    Promoter of Record
  4. Which phase of recording do you create the concept?
  5. This organizational tool lists all the details of an event:
    Control Sheet
  6. Rental of a venue that comes with nothing except possibly a stage manager.
  7. What basic information is included in a face page?
    • Time
    • Date
    • Place
    • Fee
    • Length of Show
  8. What does D.A.T. stand for?
    Digital Audio Tape
  9. P.O.P (Point-of-purchase) materials can include:
    • Posters
    • Banners
    • Stand-ups
    • Window decals
    • Special display racks
    • Swag
  10. Advertising set-up in retail stores to make the customer aware of a release's presence in the store.
    P.O.P (Point-of-purchase)
  11. In which phase do basics and tracking occur?
    In-Studio phase
  12. For of product specific advertising placed by the retailer, but funded in whole or in part by the manufacturer; shared ad costs.
    Cooperative Advertising
  13. Type of label that doesn't compete with majors or rely on mainstream radio airtime.
    Specialty labels
  14. Recording hardware external to the recording console that is patched into it to enhance the mixer's options of controlling sound.
    Outboard equipment
  15. Adding sweetner tracks is apart of what stage?
    In-Studio stage
  16. Adding music or sounds to a previously recorded tape.
  17. Balance of revenue after the split point.
    Back-end (overage or underage)
  18. Promoters budget for what percentage of sold out ticket sales?
  19. Determining wat quantity of available seats in a performance facility are to be priced the least expensive, the next least expensive, and so on.
    Scaling the House
  20. Written record of what is on each track/recording.
    Tracking Sheet
  21. Issuing free tickets to ensure a full audience for a performance.
    Papering the House
  22. Refers to how artists fall in advertising.
    Billing (top billing is most desired)
  23. Two trade publications that are used in promoting.
    • Billboard
    • Pollstar
  24. Type of agent that puts promoters in touch with agencies.
    Middle Agent
  25. What does D.A.W. stand for?
    Digital Audio Workstation
  26. Mastering occurs in what stage of recording?
  27. 3 people that move and shake the business.
    • Promoter
    • Manager
    • Agent
  28. Point of cumulative revenue at which the artist or group and the promoter divide any net income from a concert.
    Split Point
  29. What does S.R.O. stand for?
    Standing Room Only, meaning sold out.
  30. Percentage of revenue to promoter.
  31. Percentage of revenue to artist.
  32. A list of requests to comfort artist.
    Hospitality rider
  33. Summary of advertising rates for a specific medium given to ad agencies, clients, and prospective clients.
    Rate Card
  34. The capacity of the venue (the number of seats that can be sold multiplied by the value of one ticket.
    Gross Potential
  35. Tickets that allow whoever arrives first to have their choice of seat(s).
    General Admission (GA)
  36. Addendum to a performance contract stipulating requirements for staging, sound reinforcement, equipment, etc.
    Technical Rider
  37. Two parts of a contract:
    • Face Page
    • Rider
  38. Control used to make changes in the sound.
  39. Label lacking affiliation.
    Independent Label
  40. What does NARAS stand for?
    National Academy of Recording Arts & Sciences
  41. 2 differences between Major and Indie labels.
    • Production
    • Marketing distribution
  42. What award does NARAS promote?
    Grammy Awards
  43. RIAA certifications:
    • Gold
    • Platinum
    • Multi-platinum
    • Diamond
  44. What does RIAA stand for?
    Recording Industry Association of America
Card Set