-
Reusable advertising artwork suitable for print media such as newspapers.
Ad Mat
-
A studio with at least a 24 track console
Independent Studio
-
Type of promoter that takes risks on an artists and then reaps benefits when they make it big.
Promoter of Record
-
Which phase of recording do you create the concept?
Pre-production
-
This organizational tool lists all the details of an event:
Control Sheet
-
Rental of a venue that comes with nothing except possibly a stage manager.
Four-walling
-
What basic information is included in a face page?
- Time
- Date
- Place
- Fee
- Length of Show
-
What does D.A.T. stand for?
Digital Audio Tape
-
P.O.P (Point-of-purchase) materials can include:
- Posters
- Banners
- Stand-ups
- Window decals
- Special display racks
- Swag
-
Advertising set-up in retail stores to make the customer aware of a release's presence in the store.
P.O.P (Point-of-purchase)
-
In which phase do basics and tracking occur?
In-Studio phase
-
For of product specific advertising placed by the retailer, but funded in whole or in part by the manufacturer; shared ad costs.
Cooperative Advertising
-
Type of label that doesn't compete with majors or rely on mainstream radio airtime.
Specialty labels
-
Recording hardware external to the recording console that is patched into it to enhance the mixer's options of controlling sound.
Outboard equipment
-
Adding sweetner tracks is apart of what stage?
In-Studio stage
-
Adding music or sounds to a previously recorded tape.
Overdubbing
-
Balance of revenue after the split point.
Back-end (overage or underage)
-
Promoters budget for what percentage of sold out ticket sales?
60%
-
Determining wat quantity of available seats in a performance facility are to be priced the least expensive, the next least expensive, and so on.
Scaling the House
-
Written record of what is on each track/recording.
Tracking Sheet
-
Issuing free tickets to ensure a full audience for a performance.
Papering the House
-
Refers to how artists fall in advertising.
Billing (top billing is most desired)
-
Two trade publications that are used in promoting.
-
Type of agent that puts promoters in touch with agencies.
Middle Agent
-
What does D.A.W. stand for?
Digital Audio Workstation
-
Mastering occurs in what stage of recording?
Post-production
-
3 people that move and shake the business.
-
Point of cumulative revenue at which the artist or group and the promoter divide any net income from a concert.
Split Point
-
What does S.R.O. stand for?
Standing Room Only, meaning sold out.
-
Percentage of revenue to promoter.
15%
-
Percentage of revenue to artist.
85%
-
A list of requests to comfort artist.
Hospitality rider
-
Summary of advertising rates for a specific medium given to ad agencies, clients, and prospective clients.
Rate Card
-
The capacity of the venue (the number of seats that can be sold multiplied by the value of one ticket.
Gross Potential
-
Tickets that allow whoever arrives first to have their choice of seat(s).
General Admission (GA)
-
Addendum to a performance contract stipulating requirements for staging, sound reinforcement, equipment, etc.
Technical Rider
-
-
Control used to make changes in the sound.
Fader
-
Label lacking affiliation.
Independent Label
-
What does NARAS stand for?
National Academy of Recording Arts & Sciences
-
2 differences between Major and Indie labels.
- Production
- Marketing distribution
-
What award does NARAS promote?
Grammy Awards
-
RIAA certifications:
- Gold
- Platinum
- Multi-platinum
- Diamond
-
What does RIAA stand for?
Recording Industry Association of America
|
|