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Way we make sense of the world
- depends on the cultural world and time period we live in
- fluid process CHANGES
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A lot of what we think we know is not true
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2 reason why we like misinformation
- we want this type of this info to be true since it's easy to follow and mamke sense
- we tend to focus on the most extreme ends of the explanation instead of the more likely scenario
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Problems of Rational Choice Theory
- Human cognition is completely rational
- Indiv do their best to be right and hold correct opinions
- doesn't leave room for irrational humans
- negative view of human nature
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Naive Scientis theory
- Looks for
- Consistency of a persons actions (do they always behave this way)
- Consensus (DO others behave this way)
- Distinctiveness of Actions (only one to behave this way)
Not realistic takes a lot of mental energy
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Cognitive Miser
when a person attempts to adopt strategies that simplify complex thinking by ignoring info, overusing other info & accepting uncomplete information
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Decoy
an alternative that is clearly inferior to other possible selections-but serves the purpose of making one of the others look better by comparison.
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Contrasting Effect
when any object is contrasted to something similar but not as good
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priming
a procedure based upon the notion that ideas have been recently encountered or frequently activated are more likely to come to mind and thus will used in interpreting social events.
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framing
whether a problem or decision is presented in such a way that it appears to represent the potential for a loss or gain.
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Judgemental Heuristics
mental shortcut for solving a problem
availability:refers to judgements based upon how easy it is for us to bring specific examples to mind
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Representative Heuristics
- when we focus in the similarity of 1 obj. to another to conclude the the 1st obj. acts like the 2nd one.
- used to form impressions and judgements about others
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Attitude Heuristics
- making decisions by assining obj. either good or bad categories
- play a major role in what we "know" to be true.
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Halo effect
bias in which a good or bad impression affects our inferences and future expectations about the person.
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5 factors that lead to using heuristics
- when we dont have time to think
- overloaded with information
- when the issue is not important
- when we dont care to think about it
- when we have very little actual knowledge to make the decision
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self-fulfilling prophecy
- when a person begins to act on the impressions they recieve from others
- powerful when you can get ppl to internalize a neg. stigma about themselves
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In Group and out group
- common ways to categorize ppl is to group them
- in group(my group)
- out group (their group)
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In group favoritism
see one's in group as better than others and hence give out rewards to those of your group
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Conservative Cognition
- idea that we try to preserve what is already establish to maintain our current knowledge, beliefs attiudes and stereotyoes
- necessary because the world wouldn't be stable
- DOES NOT remove RESPONSIBILITY
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Self Justification
the tendency to justify ones action in order to maintain their self-esteem
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cognitive dissonance
- a state of tension occurrs whenever an indiv. holds 2 cog. that are psychologically inconsistent
- ie smoking even though we know it causes cancer
- unpleasant
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foot in the door technique
process of using small favors ro encourage ppl to fulfill larger request
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irrevocability of a decision
idea that not being able to change the decision you made produces dissonance that needs to be reduced
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Aronsons theory of dissonance
- focuses on the way ppl view themselves (self conceptualization)most po werful in situations where the self concept is threatned
- * based on the assumption tht most indiv. like to think of themselves as decent ppl who would not ordinarily mislead somone
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2 instances where dissonance effects are the greatest
- ppl feel personally responsible for their actions
- when their actions have SERIOUS consequences
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Inadequate rewards
- recieving insufficient rewards for performing a given task or job.
- if a person accepts a low paying dull job they find benefits or posititves about it in some way
- increasing rewards to the point of over rewardung can extinguish sense of enjoyment
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idea of praise
- praise can be beneficial but only if it is done in moderation and in a way that makes a person feel competent
- genuine
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Mild Punishment
- creates dissonance that makes a person question their self concept
- best way to go
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justification of effort
idea that if a person goes through a difficult experience in order attain a goal , it becomes more attractive
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Dehumanize
process of seeing victims as nonhumans,which validates aggression and makes it easier
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dissonance reduction
Largely unconcious process but does not remove responsibility
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High self esteem vs low self esteem
- indiv feel more dissonance when they do something stupid
- low self esteem feels less dissonance if any
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Aggression or Aggresive Actionq
- an intentional action aimed at doing harm or causing pain
- preplanning
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Hostile Aggression
ana ct of agression stemmed from anger aimed at inflicting pain or injury
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Instrumental Aggression
- an intention to hurt the other person, but theh hurting to hurt the person besides causing pain
- hit a model to affect their career
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Aggression
- is not purely instinctual or innate
- aggresion in lower animals are inconclusive, determined by the animals previous social exp. as well as the current social context
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altruism
- any acts tht benefits another person but does not benefit the helper
- involves personal cost to helper
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catharsis
- a release of aggressive energy that has built up over time
- fooling yourself by thinking the stress is gone
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causes of aggression
- violence
- amugdala
- testosterone
- alcohol
- pain and discomfort
- fustration from nt reaching a goal
- relative deprivation ( having less than others)
- rejection
- exclusion
- taunting
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