Comm Research 2

• describe large populations
• easy to reach large populations 
• flexibility in analyzing data
• bound to a specific answer set/uniformity

• forces people into boxes
• cannot measure circumstances/social life
• cannot change in the middle of research
• perceived as artificial
• self-reports aren't always accurate

• avoid negative wording
• make questions relevant/answerable
• avoid biases 
• don't ask questions that have two parts

• have introductory comments/explanation
• self addressed stamped envelope 
• informed consent
• same prompts for administration

• Different options you can give to answer a question 
• Frequency 
• Quantity
• Measuring Satisfaction
• Measuring Perceived Importance
• etc.

statistical coefficient that captures the extent of agreement/consistency .7

measuring a variable in ways that respondents think about the variable

Measuring what you say you're going to

whether or not a survey measures all aspects of the concept they are trying to measure

• Face Validity: are ?s relevant to average people
• Expert Panel Validity: are ?s relevant scientifically
• Statistical Procedures: analyzing multidimensional structures

• a group of people that represent the entire population
• assumes that you are aware of every member
• every member has an equal chance of getting into the sample

list of elements from which a probability sample is selected 

subset of individuals chosen entirely by chance

take every 3rd or 5th or Kth

• broken down by demographics
• i.e. if a pop is 60/40 men then sample should be as well

sending allstudents emails 

• Asking people to reccommend others
• Good for "under the table" investigation

seeking out a participant that you believe is a "typical" case

deliberately picking out people/activities/scenes that deviate from what is considered normal to the phenomena

picking people that apply to the part of the phenomena that interests you most

asking people to refer you to others with the phenomena you are looking for 

based on judgment and the purpose of the study, best for pilot studies

The process of selecting or searching for highly unusual cases of the phenomenon of interest or cases that are considered outliers, or those cases that, on the surface, appear to be the 'exception to the rule' that is emerging from the analysis.

• Insider/Outside
• Subjective/Objective
• Trust/Distrust 

• Detailed  field notes
• saturation
• good coding/analysis of data
• write up with thick description
• good theoretical imagination 

• confidentiality/anonymity 
• lots of people throw stuff at their husbands
• introduce topic

• Saturation
• Thanks for participating
• Do you have any questions?

• take notes during or soon after
• take notes and fill them in later
• write everything you notice 
• Five W's 
• record chronologically

using multiple: sources of data, methods of research, researchers, theoretical perspective