-
which activity is a central aspect of the definition of marketing
the exchange process
-
during the production era of marketing
businesses increase supply to keep up with demand
-
the current era of is known as the
marketing company era
-
a value based philosophy is a key component of
the marketing concept
-
a consumer orientation does not usually focus on
production capability
-
although the marketing concept enables an organization to analyze, maximize, and satisfy consumer demand, it should be realized that the concept
is only a guide to planning
-
the last step for a firm that practices a marketing philosophy is
feedback
-
customer service activities are
indentifiable but relatively intagible
-
workers can break the rules to honor customer requests with
employee empowerment
-
which statement is incorrect
consumers today are more satisfied with customer service than ever before
-
the degree to which there is a match between customer expectations and the actual performance of a good or service is known as
customer satisfaction
-
which statement about marketing is correct
it places an emphasis on customer loyalty
-
according to some estimates, marketing costs can be as high as what percentages of a firm's sales
50 percent
-
basic marketing functions
usually must be performed by one party or another
-
marketing directly to cusomers would often require a company to
make or sell complementary products
-
a marketing plan
contains an analysis of the current marketing situation
-
Swot analysis consists of strengths, weaknesses...
opportunities, and threats
-
through ongoing swot analysis, a company can avoid marketing
myopia
-
which of the following is not a factor primarily controlled by top management
advertising strategy
-
when it is considered important by a firm, marketing is
heavily involved in consumer research
-
in selecting a target market, marketers usually
engage in market segmentation
-
which of the following is not a form of marketing organization
coordinated
-
product, price, promotion, and distribution decisions are components of the
marketing mix
-
whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other chnnel members are examples of decisions marketers must make about
distribution
-
the most effective approach to the uncontrollable factors in the marketing environment is
continuous monitoring of their effects
-
in a monopoly, one firm
has a lot of control over the marketing plan
-
where a few large firms comprise most of an industry's sales, the competitive structure is best described as
oligopoly
-
a firm has the least control over its pricing strategy in
pure competition
-
which of these statements is not correct
foreign competitors now play a declining role in many industries
-
when a firm defines its competition in generic terms, it
looks at competition as broadly as possible
-
which type of competition most closely resembles generic competition
indirect competition
-
which statement about technology is true
patents provide exclusive rights to sell new products for specific time periods
-
to attain its objectives, a firm is well advised to
acquire feedback from the environment
-
which of the following is a reason why a firm should continuously collect and analyze information regarding its marketing plan
to monitor the environment
-
which of the following is a component of a marketing intelligence network
data warehousing
-
which of these is never a type of commercial data base
internal secondary data
-
marketing research
must be conducted in a systematic manner to be effective
-
the first step in the marketing research process involves
establishing the issue to be studied
-
secondary data should be collected before primary data because
it is generally more easily and inexpensively obtained than primary data
-
which of the following is not an example of internal secondary data
attending trade shows
-
which of the following is an advantage of primary data
information is current
-
choosing 135 females ages 18-29 and 125 females ages 30 and older to participate in a research study by is an example of an
probability sample
-
which of the following is not one of the four basic methods of primary data collection
distribution
-
which of the following research methods has the least interviewer bias
internet surveys
-
among the advantages of conducting a mail survey is the
ability to complete the survey at a convenient time
-
if a firm wants to study consumer attitudes through the use of bipolar adjectives it will most likely use
a semantic differential
-
a major advantage of an experiment is its
ability to show cause and effect
-
the process by which each completed data form is numbered and response categories are labeled is called
coding
-
which of these statements is incorrect
marketing practices rarely encourage unrealistic consumer expectations
-
corporate social responsibility
balances short term profit needs with society's long term needs
-
which of these countries annually discards the most trash per person
us
-
a practice that encourages short run material wear out, style changes, and functional product changes is
planned obsolescence
-
an example of a process related ethical issue is
price fixing
-
which of the following statements about marketing is correct
critics say there is too much commercialism by nonprofit groups and implicit endorsements for sponsor products
-
which of the following is not one of the basic rights outlined in jfk's consumer bill of rights
mass production
-
during the fourth era of consumerism
cooperation between business and consumers rose
-
consumers who need it most
use product information infrequently
-
which of the following products does not fall under the jurisdiction of the consumer product safety commission
autos
-
the primary enforcement tool of the consumer product safety commission is
product recall
-
which of these statements is correct
consumers have the right to sue the makers of injurious products
-
which of the following is not available to consumers in their quest to be heard
a single overall U.S consumer agency
-
the largest and broadest business operated us trade association involved with consumer issues is the
better business bureau
-
in contrast to the 1980s currently
there is somewhat more aggressive federal government posture toward consumer related issues
-
companies are more likely to engage in international marketing when
competition in the home country in growing
-
which of these is not a contributing factor to the us trade deficit
the superior quality control for us made products
-
cultural awareness most clearly requires marketing research on
hidden meanings
-
the gross domestic product
does not take into account differences in living standards in different countries
-
developing countries have
per-capita income of about $4,000 to $9,000
-
which of the following is not a way in which an international firm can protect itself from the adverse effects of nationalism
engaging in direct ownership
-
which of these limits the quantity of specified prodects allowed into a country
quota
-
which statement is not correct
economic communities are now illegal
-
the highest level of commitment to international marketing is
direct ownership
-
which of the following is a type of joint venture
management contracting
-
the least risky form of organization for international marketing
exporting
-
standardized international marketing plans
present a uniform image
-
the international product planning strategy appropriate for laundry detergent formulation is
product adaptation
-
in which of the following countries does pepsi market soft drinks via the domestic AmBev beer and soda company
brazil
-
dumping refers to selling goods abroad
to remove excess supply from the home market
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