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What is eCommerce?
Electronic commerce (e-commerce) – commerce, but it is commerce accelerated and enhanced by IT
Build powerful relationships with customers
Build powerful relationships with suppliers
Build powerful relationships with partners
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What is the purpose of a P2P?
You must have a clear path-to-profitability (P2P), a formal business plan that outlines key business issues such as…
- Customer targets
- Marketing strategies
- Operations strategies
- Projected income statement and balance sheet targets
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What is B2B, B2C, C2C, G2B, G2G, G2C?
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What is Vertical Government Integration?
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What is Horizontal Government Integration?
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How do you become successful in a B2B?
To be successful, you must…
- Define your products and services
- Define your target customers
B2B (other businesses)
B2C (individuals)
Define your customers perception of the value of your products and services
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Who are the customers in an eCommerce environment?
- Business to Business
- Other businesses
- Business to Consumer
- Individuals
Each is different and has different needs and wants
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What are commodity like products?
Commoditylike:
Same no matter where you purchase it
- Examples:
- books, music, movies
Price and ease of ordering are important
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Which product is best to sell in an eCommerce
environment?
Digital
- Purchased and delivered over the Internet
- Best product type for B2C e-commerce
- Examples: Music, software
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What types of products are purchased in a B2C?
in a B2B?
- B2C- Mass Customization
- B2B- Maintenance, repair, and operations (MRO)
- materials (indirect materials) –
- materials necessary for running a company but do not relate to the company’s
- primary business activities
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What are the definitions for Mass Customization,
Reverse Auction, Demand Aggregation?
- Mass customization – the ability of an organization to give its customers the opportunity to tailor its products or services
- Dell– customized computer purchases
- Apple iTunes – only the music you want (not necessarily the whole album)
- Reverse auction – process in which a buyer posts its
- interests in buying items and sellers compete by submitting successively lower bids (The lowest bidder wins)
Demand aggregation – combining purchase requests from multiple buyers which justifies a larger discount
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What is the difference between a vertical and
horizontal eMarketplace?
- B2B e-commerce takes advantage of e-marketplaces
- Electronic marketplace (e-marketplace) – interactive business providing a central market where multiple buyers and sellers can engage in e-commerce
- -Horizontale-marketplaces- connects buyers and sellers across many industries
- Primarily for MRO materials
- All industries need office supplies, travel, and like
- -Verticale-marketplaces– connects buyers and sellers in a given industry
- Primarily for direct materials
- Each industry has unique direct material needs
- Covisint (www.covisint.com) – automotive
- Many others
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How do you find online customers?
-Registering with search engines
-Online ads
-Viral marketing
-Affiliate programs
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What is the difference between a pop up
ad and a pop under ad?
Pop-up ad– small Web page advertisement that appears on your screen outside the current Web site
Pop-under ad– pop-up ad you do not see until you close your current browser window
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What significance does click-through and
conversion rates have in an affiliate program?
Click-throughs and conversion rates are important
- Click-through – count of the number of people who
- visit one site and use an ad to get to another
- Conversion rate – percentage of potential customers who
- actually buy something
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What is are various ways to pay in an eCommerce
environment?
Credit cards, Financial cybermediaries, Electronic checks, Electronic Bill Presentment and Payment, Smart cards
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How do you maintain secure transactions in an
eCommerce environment?
- Encryption, Secure Sockets Layers, & Secure
- Electronic Transactions
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How many keys are used in Public key
encryption?
Public key encryption (PKE) – uses two keys: a public key for everyone and private key for only the recipient of the encrypted information
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What is the purpose of each key?
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How can you tell if you are in a secure
environment on a webpage?
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What is M-commerce?
- Mobile commerce – electronic commerce transactions
- conducted over a wireless device such as a smartphone, laptop, or tablet PC.
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