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JRN 551 Midterm Exam

  1. —Client/Organization Research includes…
    —Reputation. organization. history. customers. products. issues
  2. What is the difference between proactive and reactive PR programs? 
    • —Proactive PR programs arise out of opportunities.
    • —Reactive PR programs arise out of problems.
    • —
    • —Proactive PR programs are lo-o-o-o-o-ng.
    • —Reactive PR programs are short. 
  3. What are the three stages of the audience research?
    • Audience identification – who are our audience? Targeting – who is this public? Why is it important for us? Ranking?
    • Desired Data – to formulate objectives for the PR program.
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Anonymous
ID
178073
Card Set
JRN 551 Midterm Exam
Description
JRN 551 Midterm Exam
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