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Rhetoric
pursuasive speech or writing
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Who developed the 5 cannons of Retoric?
Aristotle
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5 cannons of rhetoric
- Invention- relate to the audience; audience centered
- Arrangement- organization
- Style- the way you express your ideas; language use
- Memory- practice
- Delivery- vocal and nonverbal behavior
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Oratory
The art of public speeking
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Dyatic communication
conversatio; two way communication
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A rhetoric Situation
a person communicating to modify the opionion of another
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What is PSA
Public Speaking anxiety
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When does Anxiety hit most people?
right before the speech
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What is Defensive Listening?
not agreeing
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What is Script Writing?
coming up with counter attcks
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What is Speaker Credibility?
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What is an audience centered approach to public speaking?
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What is Pandering?
when one abandons their own convictions and takes on the opinion of the audience
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What are audience demographics and how do they play into audience analysis?
- A compiliation of statistical facts about your audience
- Gender
- Age
- Socio Economic Status
- Religion
- Political Affiliation
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Generation Identity?
Baby boomers, melenials....
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What are the Two General speach purposes?
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What is NETSF? in terms of developing support for your topic
- Naratives
- Examples
- Testimony
- Statistics
- Facts
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What is Cherry Picking?
only using the statistical information that supports your point of view
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Whats the difference between primary and secondary sources?
- primary- information collected first hand such as letters or historical documents
- secondary- information previously published elsewhere
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What is a periodical?
magazine or journal published regularly
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Similarities between public speaking and conversation
- Organizing your thoughts logically
- Tailoring your message to your audience
- Telling a story for maximum impact
- Adapting to listener feedback
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Differences between public speaking and conversation
- Public speaking is more highly structured
- Public speaking requires more formal language
- Public speaking requires a different method of delivery
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Positive nervousness
Controlled nervousness that helps energize a speaker for her or his presentation
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Visualization
Mental imaging in which a speaker vividly pictures himself or herself giving a successful presentation
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Critical thinking
Focused, organized thinking about such things as the logical relationships among ideas, the soundness of evidence, and the differences between fact and opinion
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Frame of Reference
The sum of a person's knowledge, experience, goals, values, and attitudes. No two people can have exactly the same frame of reference
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The situation
The time and place in which speech commication occurs
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Guidelines for ethical speaking
- Make sure your goals are ethically sound
- Be fully prepared for each speech
- B honest in what you say
- Avoid name-calling and other forms of abusive language
- Put ethical principles into practice
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Name calling
the use of language to defame, demean, or degrade individuals or groups
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Global Plagerism
Stealing a speech entirely from a single source and passing it off as one's own
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Patchwork plagiarism
Stealing ideas or language from two or three sources and passing them off as one's own
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Incramental plagiarism
Failing to give credit for particular parts of a speech that are borrowed from other people
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Paraphrase
To restate or summarize an author's ideas in one's own words
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Guidelines for Ethical Listening
- Be courteous and attentive
- Avoid prejuding the speaker
- Maintain the free and open expression of ideas
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Appreciative listening
listening for pleasure or enjoyment ,as when we listen to music, to a comedy routine, or to an entertaining speech
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Empathic
listening to provide emotional support for the speaker, as when a psychiatrist listens to a patient or when we lend a sympathetic ear to a friend in distress
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Comprehensive listening
listening to understand the message of a speaker as when we attend a classroom lecture or listen to directions for finding a friend's house
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Critical listening
listening to evaluate a message for purposes of accepting or rejecting it, as when we listen to the sales pitch of a car salesperson or the campain speech of a political candidate
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Active listening
giving undivided attention to a speaker in a genuine effort to understand the speaker's point of view
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Spare brain time
The difference between the rate at which most people talke (120-150 words a minute) and the rate at which the brain can process language (400-800)
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Four causes of Poor listening
- Not concentrating
- Listening too hard
- Jumping to conclusions
- Focusing on delivery and personal appearance
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Ways to become a better listener
- Take listening seriously
- Be an active listener
- Resist distractions
- Dont be diverted by appearance or delivery
- Suspend Judgment
- Focus your listening
- Develop note-taking skills
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Ice breaker speech
A speech early in the term designed to get students speaking in front of the class as soon as possible
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Extemporaneous speech
A carefully prepared and rehearsed speech that is presented from a brief set of notes
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Brain storming
A method of generating ideas for speech topics by free association of words and ideas
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Residual message
What a speaker wants the audience to remember after is has forgotten everything else in a speech
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Audience centeredness
Keeping the audience foremost in mind at every step of speech preparation and presentation
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Identification
A process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences
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Situational Audience Analysis
Audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topid, the speaker, and the occasion
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Abstract
A summary of a magazine or journal article, written by someone other than the original author
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Virtual Library
A search engine that combines internet technology with traditional library methods of cataloguing and assessing data
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Recency
choosing recent information
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Tips for using statistics
- Use statitsics to quantify your ideas
- Ues statistics sparingly
- Identify the sources of your statistics
- Explain your statistics
- Round off complicated statistics
- Use visual aids to clarify statistical trends
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Peer testimony
Testimony from ordinary people with firsthand experience or insight on a topic
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Quoting out of context
Quoting a statement in such a way as to distort its meaning by removing the statement from the words and phrases surrounding it
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Strategic Organization
Putting a speech togehter in a particular way to achieve a particular result with a particular audience
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Connectives vs Transistion
Connective- A word or phrase that connects the ideas of a speech and indicates the relationship between them
Transition- a word or phrase that indicates when a speaker has finished one thought and is moving on to another
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Internal preview
A statement in the body of the speech that lets the audience known what the speaker is going to discuss next
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Internal summary
A statment in the body of the speech that sumarizes the speaker's preceding point or points
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Signpost
A very brief statement that indicates where a speaker is in the speech or that focuses attention on key ideas
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Four things intro should do
- Get the attention and interest of your audience
- Reveal the topic of your speech
- Establish your credibility
- Preview the body of the speech
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Rhetorical question
a question that the audience answers mentally rather than out loud
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Goodwill
The audience's preception of whether the speaker has the best interests of the audience in mind
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Preview statement
A statment in the intro of a speech that identifies the main points to be discussed in the body
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2 major functions of the conclusion
- To let the audience know you are ending the speech
- To reinforce the audience's understanding of, or commitment to, the central idea
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Crescendo ending
A conclusion in which the speech builds to a zenith of power and intensity
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Dissolve ending
A conclusion that generates emotional appeal by fading step by step to a dramatic final statement
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