Fashion Exam 1

the prevailing sytle at a given time

the direction in which fashion is moving

type of product with specific characteristics and distinct appearance of a garment

A fashion characterized by a sudden sweep of popularity and followed by a rapid decline to obsoloscene 

A style thsat remains popular for along period of time 

The rise, wide popularity, and subsequent decline in acceptance of a style

Represented by the bell shaped curve

• - intro
• -rise
• -culmination
• -decline
• -obsolescence

Fashion change started first in the 15th century 

est. Paris as fashion capital in mid 1700

royalty set the trend

All sewing done by hand

father of modern couture

englishman who came to Paris in 1860's to open design business

Used to publicize French fashion

dress in mini versions of couture gowns, seamstresses began to copy these designs

A middle class developed that had money tospend on clothes

Turned the art of sewing into an industry 

• 1860s- early use of sewing machine was to make Civil War uniforms
• division of labor
• piecework 

• Levi Strauss
• -made workers pants out of tough fabric made for tents

• -owned 3 dresses in early 1800s 
• -1880s made separate pieces to wear and created ready to wear garments

Illustrater Charles Dana Gibson depicted the young American women of 1890s who wore 2 piece outfits

• Until 1850 garment industry was in New England 
• immigrants made NYC the center of the American apparel industry 

long hours, unhealthy conditions, low wages 

• 1911 in NYC
• 146 girls died

• immigrants provide cheap labor
• annual fashion changes
• elegant edwardian age
• WWI insprired fashions

• sporty 
• skirts above the knee
• menswear influence
• flapper!!!

• depression 
• menswear is more bigger and baggier 
• women is waist line at waist
• long skirts, subdued colors

• WWII
• fabrics are rationed so everything is shorter and smaller
• men start wearing zoot suit (Dior 47)

• Economy recovered from war 
• men-grey flannel suit 
• women into sharp points stilleto heals and specialty skirts

• thin was in!!!
• youth and art influenced
• no rules
• men were influenced by womens fashions

• the decade taste forgot
• all lengths of skirts
• recession
• polyester suits for men
• women were dressign for success

• Yuppies young urban professionals
• wear your wealth 
• powersuits, shoulders, bright colors, short skirts

• Deepenign economic recession
• large markdowns
• plain fabrics and simple stlyes
• casual paired with formal 

understnad aesthetics, clothing manu, consumer POV

textiles

apparel manu

retail to consumers

company expands its capabilities on the level at which it currently 

ex. retailer opens new stores

ex. apparel company begins to make own fabrics

sale of one company to another occurs with the purchasing company remainign the dominant force

a company adds various lines, products, or services to servce different markets 

ex. gap old navy banana republic

forecastors sift through information and identify underlying similarities

ability to identify strength of trend and similarities betwen garments and collections 

licensor sells the rights to an image to a licensee