Fashion Exam 1

  1. Fashion
    the prevailing sytle at a given time
  2. Fashion trend
    the direction in which fashion is moving
  3. Style 
    type of product with specific characteristics and distinct appearance of a garment
  4. Fad
    A fashion characterized by a sudden sweep of popularity and followed by a rapid decline to obsoloscene 
  5. Classic 
    A style thsat remains popular for along period of time 
  6. Fashion cycles
    The rise, wide popularity, and subsequent decline in acceptance of a style

    Represented by the bell shaped curve
  7. Fashion cycle stages
    • - intro
    • -rise
    • -culmination
    • -decline
    • -obsolescence
  8. France 
    Fashion change started first in the 15th century 
  9. Louis XIV
    est. Paris as fashion capital in mid 1700

    royalty set the trend
  10. Couture
    All sewing done by hand
  11. Charles Worth
    father of modern couture

    englishman who came to Paris in 1860's to open design business
  12. Fashion Dolls
    Used to publicize French fashion

    dress in mini versions of couture gowns, seamstresses began to copy these designs
  13. Industrial Revolution
    A middle class developed that had money tospend on clothes
  14. Invention of sewing machine 
    Turned the art of sewing into an industry 
  15. Early Mass Production
    • 1860s- early use of sewing machine was to make Civil War uniforms
    • division of labor
    • piecework 
  16. Socialized Work Clothes
    • Levi Strauss
    • -made workers pants out of tough fabric made for tents
  17. Changes in women's fashions
    19th century
    • -owned 3 dresses in early 1800s 
    • -1880s made separate pieces to wear and created ready to wear garments
  18. Gibson Girl Look
    Illustrater Charles Dana Gibson depicted the young American women of 1890s who wore 2 piece outfits
  19. Garment industry conditions
    • Until 1850 garment industry was in New England 
    • immigrants made NYC the center of the American apparel industry 
  20. Sweatshops
    long hours, unhealthy conditions, low wages 
  21. Triangle Shirtwaist Company Fire
    • 1911 in NYC
    • 146 girls died
  22. 1900-1919
    • immigrants provide cheap labor
    • annual fashion changes
    • elegant edwardian age
    • WWI insprired fashions
  23. 1920s
    • sporty 
    • skirts above the knee
    • menswear influence
    • flapper!!!
  24. 1930s
    • depression 
    • menswear is more bigger and baggier 
    • women is waist line at waist
    • long skirts, subdued colors
  25. 1940s
    • WWII
    • fabrics are rationed so everything is shorter and smaller
    • men start wearing zoot suit (Dior 47)
  26. 1950s
    • Economy recovered from war 
    • men-grey flannel suit 
    • women into sharp points stilleto heals and specialty skirts
  27. 1960s
    • thin was in!!!
    • youth and art influenced
    • no rules
    • men were influenced by womens fashions
  28. 1970s
    • the decade taste forgot
    • all lengths of skirts
    • recession
    • polyester suits for men
    • women were dressign for success
  29. 1980s
    • Yuppies young urban professionals
    • wear your wealth 
    • powersuits, shoulders, bright colors, short skirts
  30. 1990s
    • Deepenign economic recession
    • large markdowns
    • plain fabrics and simple stlyes
    • casual paired with formal 
  31. Fashion forecasting
    understnad aesthetics, clothing manu, consumer POV
  32. Primary level
  33. Secondary 
    apparel manu
  34. third level
    retail to consumers
  35. expansion internal horizontal growth
    company expands its capabilities on the level at which it currently 

    ex. retailer opens new stores
  36. verticle expansion
    ex. apparel company begins to make own fabrics
  37. Mergers
    sale of one company to another occurs with the purchasing company remainign the dominant force
  38. Diversification
    a company adds various lines, products, or services to servce different markets 

    ex. gap old navy banana republic
  39. abstracting
    forecastors sift through information and identify underlying similarities
  40. synthesis
    ability to identify strength of trend and similarities betwen garments and collections 
  41. licensing 
    licensor sells the rights to an image to a licensee
Card Set
Fashion Exam 1