The Golden Book

  1. Principal 1
    Don't criticize, condemn or complain.
  2. Principal 2
    Give honest, sincere appreciation.
  3. Principal 3
    Arouse in the other person an eager want.
  4. Principal 4
    Become genuinely interested in other people.
  5. Principal 5
  6. Principal 6
    Remember that a person's name is to that person the sweetest and most important sound in any language.
  7. Principal 7
    Be a good listener. Encourage others to talk about themselves.
  8. Principal 8
    Talk in terms of the other person's interest.
  9. Principal 9
    Make the other person feel important - and do it sincerely.
  10. Principal 10
    The only way to get the best of an argument is to avoid it.
  11. Principal 11
    Show respect for the other person's opinion. Never say, "you're wrong."
  12. Principal 12
    If you are wrong, admit it quickly and emphatically.
  13. Principal 13
    Begin in a friendly way.
  14. Principal 14
    Get the other person saying "Yes, Yes" immediately.
  15. Principal 15
    Let the other person do a great deal of the talking.
  16. Principal 16
    Let the other person feel that the idea is his or hers.
  17. Principal 17
    Try honestly to see things from the other person's point of view.
  18. Principal 18
    Be sympathetic with the other person's ideas and desires.
  19. Principal 19
    Appeal to the nobler motives.
  20. Principal 20
    Dramatize your ideas.
  21. Principal 21
    Throw down a challenge.
  22. Principal 22
    Begin with praise and honest appreciation.
  23. Principal 23
    Call attention to people's mistakes indirectly.
  24. Principal 24
    Talk about your own mistakes before criticizing the other person.
  25. Principal 25
    Ask questions instead of giving direct orders.
  26. Principal 26
    Let the other person save face.
  27. Principal 27
    Praise the slightest improvement and praise every improvement. Be "hearty in your approbation and lavish in your praise."
  28. Principal 28
    Give the other person a fine reputation to live up to.
  29. Principal 29
    Use encouragement. Make the fault seem easy to correct.
  30. Principal 30
    Make the other person happy about doing the thing you suggest.
Card Set
The Golden Book
The 30 Human Relations Principals