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Principal 1
Don't criticize, condemn or complain.
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Principal 2
Give honest, sincere appreciation.
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Principal 3
Arouse in the other person an eager want.
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Principal 4
Become genuinely interested in other people.
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Principal 6
Remember that a person's name is to that person the sweetest and most important sound in any language.
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Principal 7
Be a good listener. Encourage others to talk about themselves.
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Principal 8
Talk in terms of the other person's interest.
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Principal 9
Make the other person feel important - and do it sincerely.
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Principal 10
The only way to get the best of an argument is to avoid it.
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Principal 11
Show respect for the other person's opinion. Never say, "you're wrong."
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Principal 12
If you are wrong, admit it quickly and emphatically.
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Principal 13
Begin in a friendly way.
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Principal 14
Get the other person saying "Yes, Yes" immediately.
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Principal 15
Let the other person do a great deal of the talking.
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Principal 16
Let the other person feel that the idea is his or hers.
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Principal 17
Try honestly to see things from the other person's point of view.
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Principal 18
Be sympathetic with the other person's ideas and desires.
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Principal 19
Appeal to the nobler motives.
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Principal 20
Dramatize your ideas.
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Principal 21
Throw down a challenge.
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Principal 22
Begin with praise and honest appreciation.
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Principal 23
Call attention to people's mistakes indirectly.
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Principal 24
Talk about your own mistakes before criticizing the other person.
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Principal 25
Ask questions instead of giving direct orders.
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Principal 26
Let the other person save face.
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Principal 27
Praise the slightest improvement and praise every improvement. Be "hearty in your approbation and lavish in your praise."
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Principal 28
Give the other person a fine reputation to live up to.
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Principal 29
Use encouragement. Make the fault seem easy to correct.
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Principal 30
Make the other person happy about doing the thing you suggest.
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