MKT 4

strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through digital tools

• global reach
• personalization
• interactive marketing
• right-time marketing
• intergrated marketing

site designed to increase a firms visibility, promote its offerings, and provide info to interested parties

site whose main purpose is to increase purchases by visitors

company website that sells products to customers

• between 18 - 64
• more than half make at least one purchase per month
• more than 6/10 research before buy in store
• many loyal and buy from single site
• airline most frequent, 1/4
• women majority