APR - Management Skills and Issues - 10%

  1. Cause and effect diagrams
    Helps managers analyze a particular problem by thinking through the reasons a problem exists. Also known as Fishbone Diagrams.
  2. Diversity
    Differences among people within a group, stemming from variations in factors such as age,gender, ethnicity, religion, sexual preference, education, etc.
  3. Environmental scanning
    Careful monitoring of an organization’s internal and external environments for detecting early signs of opportunities and threats that may influence its current and future plans. In comparison, “surveillance” is confined to a specific objective or a narrow sector
  4. Drill-down technique
    A problem-solving approach that gives planners a visual image of a problem by breaking the problem into progressively smaller parts. By examining factors that contribute to the problem, information relating to the problem and questions raised by the problem, communication experts can identify best solutions to respond to the many parts of a problem.
  5. Line management function
    In an organizational structure, line management functions are often limited to product- and profit-producing functions that increase the bottom line such as: engineering, production and marketing. Senior public relations positions should fall within this function area to help set the course and direction of products and services, programs and initiatives.
  6. Managing diversity
    Achieved when a business recognizes the strengths and specific needs/preferences of its diverse publics and employees and chooses strategies based on these strengths and perspectives.
  7. Porter's five forces
    This decision-making tool helps to assess where power and weaknesses lie and assumes that there are five important forces that affect competition: supplier power, buyer power, competitive rivalry, threat of substitution and threat of new entry.
  8. Staff management function
    Staff management functions provide advice and counsel to those in line management positions.
  9. SWOT analysis
    Helps a company understand its Strengths, Weaknesses, Opportunities and Threats. Organizations use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development, and research reports.
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APR - Management Skills and Issues - 10%
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