ap

1. Market segmentation is most likely useful to firms that need to do which of the following?

2.
A global market segment can best be defined as which of the following?

3.
A standardized marketing approach is most likely appropriate in which of the
following industries?

4.
Which of the following will most likely be a result of standardization?

5.
Adaptation is most appropriate in countries with which of the following
characteristics?

6.
Adaptation is more costly than standardization because ________.

7.
Introducing a new product across several countries simultaneously is known by
which of the following terms?
1. global product launch
2. international marketing
3. global product staging
4. regional product sale

8.
All of the following are external factors that impact international pricing
except ________.
1. manufacturing costs
2. value-added taxes
3. shipping and handling
4. packaging and labeling

9.
Which of the following is a primary cause of gray market activity?
1. a firm’s inability to control production and distribution costs
2. a significant difference in price between national distributors
3. a firm’s decision to flood the market with substandard products
4. a large price difference between two countries for the same product

10.
Amazon is an example of a firm characterized by which of the following?
1. ‘brick-and-mortar’ book retailing
2. direct marketing
3. long distribution channels
4. face-to-face marketing communications

11. Channel length can best be defined as which of the
following?
1. the different government departments that charge fees for imports
2. the individuals involved in gray market business transactions
3. the number of intermediaries between the manufacturer and the retailer
4. the length of time it takes for goods to be developed and manufactured