Consumer Beh ch 6

Consists of all the people who occupy a housing unit 

having at least two members related by birth, marriage, or adoption, one of whom is the householder

householder living alone or exclusively with others to whom he or she is not related.

• the process by which decisions that directly or indirectly involve two or more family members are made
• often compared to organizational buying decisions

• culture and subculture in which the family exists
• the role specialization of different family members
• the degree of involvement each has in the product area of concern
• their personal characteristics of the family members