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social psychology
The scientific study of the way in which people’s thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people
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Goals of Social Psych
To understand what happens in the minds of individuals when various influences come into conflict with one another
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Different from Personality Psych
Personality psychologists just look at individual differences in human personalities as opposed to group influence
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Different from Sociology
Provides general laws and theories about societies with no focus on individual
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Social Influence
The effect that the words, actions, or mere presence of other people have on our thoughts, feelings, attitudes, or behavior
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Examples of Social Influence
Heaven’s gate, Jonestown, Waco mass murders
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Fundamental Attribution Error
The tendency to overestimate the extent to which people’s behavior is due to internal, dispositional factors, and to underestimate the role of situational factors
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Basic Research
studies that are designed to find the best answer to the question and are conducted for reasons of intellectual curiosity
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Applied Research
studies designed to solve a particular social problem
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Empirical Research
Indirect experience/gathering data through the senses
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Basic Human Motives
- The need to feel good about ourselves
- The need to be accurate
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Observational Research Method
Researcher observes people and systematically records measurements or impressions of their behavior
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Correlational Research Method
The technique whereby two or more variables are systematically measured and the relationship between them is assessed
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Pros of Correlational
examines how variables are naturally related, can make a prediction about one from the other
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Cons of Correlational
a third variable not being measured could be influencing results, cannot infer causation
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Experimental Research Method
Researcher randomly assigns participants to different conditions and ensures that these conditions are identical except for the independent variable (the one thought to have a causal effect on people’s responses)
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Experimental Pros
Highly controlled, highly accurate, can imply causation
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Experimental Cons
may not occur in the real world, there could be confounding variables not measured
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Good Theories
are falsifiable, objective, and generate hypotheses
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Self-Report Surveys
not necessarily very accurate because of the potential for self-presentation bias but can be easy to get large amounts of data and be very descriptive
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Correlational Coefficient
number (.0-1) representing how closely related two variables are
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third variable problem
there’s always a possibility that an unmeasured third variable is playing into a situation
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Random Assignment
Ensures that any pre-existing differences between research participants are distributed evenly across conditions
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Bystander Effect
individuals do not offer any means of help in an emergency situation to the victim when other people are present
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Statistically Significant
a result that probably did not occur by chance, suggesting that it is reliable and would happen again if the study were repeated
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Generalizability
the degree to which a measurement or result of an experiment applies to other tests, situations, or people
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Reliability
extent to which scores on the measure are stable and replicable
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Validity
do scores measure what they say they will
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Social Cognition
How individuals think about themselves and the social world, including their selection, interpretation, and use of social information
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Characteristics of Automatic Thinking
non-conscious, unintentional, involuntary, and effortless
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Schemas
Mental structures people use to organize their knowledge about the social world around themes or subjects that influence the information people notice, think about, and remember
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Availability Heuristic
a mental rule whereby people base a judgment on the ease with which they can bring something to mind
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Representativeness Heuristic
a mental shortcut whereby people classify something according to how similar it is to a typical case
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Self-Fulfilling Prophecy
People have an expectation about what another is like which influences how they act toward that person which causes that person to behave consistently with people’s original expectations, making the expectation come true
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Priming
The process by which recent experiences increase the accessibility of a schema, trait, or concept
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attributions
ideas or beliefs about the cause of certain behaviors
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Framing
presenting something as either positive or negative
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Counterfactual Thinking
Mentally changing some aspect of the past as a way of imagining what might have been
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Thin Slicing
ability to find patterns in events based solely on narrow windows of experience
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Snap Judgments
first impressions
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Nonverbal communication
The way people communicate (intentionally or not) without words; nonverbal cues include facial expressions, tone of voice, gestures, body position, movement, touch, and gaze
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Universality of Communication
six major emotions can be understood on the face across cultures (anger, fear, disgust, happiness, surprise, and sadness)
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Cultural Emblems
nonverbal gestures that have well-understood definitions within a given culture that usually have direct verbal translations
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Implicit Personality Theories
a type of schema people use to group various kinds of personality traits together; for example, many people believe that someone who is kind is generous as well
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