Comm Concepts Ch. 13

  1. Rules of thumb that allow us to avoid careful information processing?
  2. The question a reasearcher attempts to answer in a given study?
    Research Question
  3. Explains the meaning of a term in a general abstact way?
    Conceptual Definition
  4. Explains how a term will be measured in the study?
    Operational Definition
  5. An extension and refinement of the everyday critical impulse; it is a systematic way of describing, analyzing, and evaluating a given act of communication?
    Rhetorical Criticism
  6. Any act of communication that influences the belief or behavior of an audience?
    Rhetorical Act
  7. Learn from observation?
  8. Goes "under cover" by becoming a member of the group being studied?
    Covert Rules
  9. Enters field as a scientist. People know they are being observed?
    Overt Rule
  10. A record of critical events and behaviors accompanied by the ethographers self observations feelings, and intepretations?
    Field Notes
  11. A member of the cultrue who is willing to show the researcher around, to answer questions, and to set up interviews with other people?
  12. Own norms and values are hard to set aside?
    Presuppositionless Research
  13. Investigator chooses a sample of people to question, decides what to ask and how, and administers the questions in either written or oral form?
    Survey Research
  14. The entire group a researcher wants to study?
  15. A small group of people representative of the population?
  16. A systematic method for choosing respondents for a study?
    Sampling Plan
  17. Allows generalizations because it assures the researcher that the sample is representative?
    Probability Sampling
  18. Each member of the population has an equal chance of being in the sample?
    Simple Random Sampling
  19. Does not give the researcher the same assurance?
    Nonprobability Sampling
  20. Common form of nonprobability sampling?
    Accidental Sampling
  21. Questions that should be avoided. Ask several questions at once?
    Double-barreled Questions
  22. Questions to avoid. Indicate a preferred response?
    Leading Question
  23. A way to survey people?
    Interviews or Questionaires
  24. Questions where the espondents choose from a finite set of answers provided by the researcher?
    Closed Ended Questions
  25. Tates idea on a numerical scale?
    Rating Scale
  26. Questions that a person answers in their own words?
    Open Ended Questions
  27. Interested in cause and effect?
    Experimental Research
  28. Suspected cause?
    Independent Variable
  29. Effect they want to explain?
    Dependent Variable
  30. Find if praise leads to satisfaction?
  31. The way the researcher sets up a study?
    Research Desgin
  32. Independent Variable?
  33. Equivalent ot the first group in every way except that it does not recieve the experiement treatment?
    Control Group
  34. Always yield the same results?
  35. Measure dependent variable?
  36. Communication scholars focus on a wide range of performances?
    Performance Studies
  37. Four tasks researchers accomplish?
    Ask questions and define key concepts; they choose a method to guide their inquiry; they gather and analyze samples of communications acts; and they interpret these samples, sharing the results.
  38. Five Research Methods?
    Rhetorical Criticism, Ethnographic Research, Survey Research, Experimental Research, and Performance Research
  39. Five Step Research Method for Anything?
    • 1. Need a question
    • 2. Select a reasearch method
    • 3. Design a sampling stratagy
    • 4. Gather and analize data
    • 5. Interpret and share results
Card Set
Comm Concepts Ch. 13
Key terms and main points