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The studdy of communication?
Rhetoric
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Teachers of communication?
Rhetoricians
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Writings on rhetoric are a great source of rhetoric theory?
Aristotle
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Aristotle's teacher?
Plato
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Aristotle's private instructions?
Peripatetic School
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Personal character?
Ethos
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Ability to arouse emotions?
Pathos
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Logic of the message?
Logos
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First rhetoricians?
Corax and Tisias
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5th Century b.c - 4th Century a.d.
Classical Period
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Group of itinerant teachers?
Sophists
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Prominent Roman Politician concisdered to be Rome's finest orator. Developed canons of rhetoric.
Cicero
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Five major topic areas of rhetoric are called what? What are they?
Canons of rhetoric. Invention, style, arrangement, memory, and delivery.
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Process of deciding on the subject matter of one's speech and of discovering information and arguments that would lead to sound conclusions?
Invention (Canon)
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Described the process of selectin the proper words to convey a message?
Style (Canon)
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Built ethos by convincing the audience of the speaker's good character, good sense, and trustworthiness; it was logical, clear, and restrained?
Plain style
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Emphasized logos by impressing the audience with the soundness of the speakers postition; it consisted of intricate agumentation and careful philosophical distinctions?
Middle style
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Based on pathos; it "pulled out all the stops" and was eloquent and emotional?
Vigorous style
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Described ways to order ideas effectively?
Arrangement (Canon)
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The ability to hold content, style, and arrangment in one's mind, was exceedingly important?
Memory (Canon)
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Considered necessary for sucess because if the speaker did not use a pleasing voice and graceful gestures, the effect of the speech would be underminded?
Delivery (Canon)
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Last of the great classical theorists. Defined rhetoric as the study of "the good man speaking well"
Quintilian
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400-1400?
Medieval period
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1400-1600?
Renaissance period
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Major christian theorist; argue that it would be foolish for truth "to take its stand unarmed against falsehood."
Augustine
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Created by God (smoke)?
Natural signs
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Created by humans?
Conventional signs
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1600-1900. New attitudes toward knowlege revitalized the study of rhetoric?
Modern period
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Based on observation?
Empirically
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Set out to recover the insights of the great classical rhetoricians, adapting them to modern times?
Classical approach
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Investigated the relationship of communication and thought, trying to understand in a scientific way how people could influence one another through speech?
Psychological/Epistemological approach
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Focused on writing and speaking as art forms, developing crictical stndards for judging drama, poetry, and oratory?
Belletristic approach
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Designed elaborate systems of instruction to improve speakers verbal and non verbal presentation?
Elocutionary approach
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Started things off with an analysis of perceptual bias that seems remarkably modern even today?
Francis Bacon
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Modern thinkers that mistrusted normal uses of rhetoric and argued that truth could be obtained only through discourse that was grounded in an understanding of human rationality?
Rene Descartes and John Locke
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Picked up ideas of modern thinkers?
George Campbell
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A belief in controlled lab experimentation and careful, objective measurement?
Scientific method
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The extent to which a communicator is considered believable and competent?
Source credibility
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Where did the study of commuication start?
Ancient Rome and Greece
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Who fully developed the study of rhetoric?
Plato and Aristotle
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When was a complete communication model developed and what was it called?
400 A.D. Canons of Rhetoric
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Four paths of the modern period?
Classical, belletristic, elocutionist, psychological/epistemological
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What century did the scientific method come in?
20th Century
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Who said just speaking the truth will not be enough?
Augustine
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1900-now?
Contemporary period
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