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8 Questions about your audience
- -What individual/s will most likely be reading my work?
- -How many people will make up my audience?
- -How well does my audience understand English?
- -How much does my audience already know about my writing topic?
- -What is my audience's reason for reading my work?
- -What are my audience's expectations about my written work?
- -What is my audience's attitude toward me and my work?
- -What do I want my audience to do after reading my work?
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What is the order of decisions to answer as you begin writing a document or project for business?
- 1.determine the audience
- 2.purpose
- 3.message
- 4.style
- 5.tone
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After figuring out the A.P.M.S.T. elements will affect your choice of format
e-mail, memo, letter, report, proposal, brochure, website, or flyer
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What other questions help determine whether to use one of the formats listed above?
Cost, delivery time, security
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Job-related writing
clear, concise, contemporary, practical, factual, objective, accurate, ethical, and persuasive
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