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Demographics
- population
- age
- education
- occupation
- income
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American Generations
- pre-depression (12 million)
- depression (28 million)
- baby boom (80 million)
- gen X (45 million)
- gen Y (71 million)
- tweens (29 million)
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Socioeconomic Factors
- occupation
- education
- ownership
- income
- heritage
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Social Standing
- upper class
- middle class
- working class
- lower class
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Unique Behaviors
- preferences
- purchases
- consumption
- communication
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