Favorable or unfavorable evaluative reaction toward something or someone
Attitude
What you say about how you feel
Explicit attitude
When your attitude doesn't match your actions
Ex: "I'm not racist"
*black guy walks by* and you lock your car doors
moral hypocrisy
how you actually feel
implicit attitudes
Tendency for people who have first agreed to a
small request to comply later with a larger request.
Foot-in-the-door-phenomenon
Tension that arises when one is simultaneously aware of two inconsistent cognitions (mostly discrepancies between bx and attitude)
cognitive dissonance
When we are unsure of our attitudes, we infer
them much as would do to someone else, by looking at our behavior and the circumstances under which it occurs
Self-Perception Theory
When do our attitudes predict our behavior? (4 reasons)
1. when social influences on what we say are minimal
2. when other influences on bx are minimal
3. when attitudes specific to the bx are examined
4. when attitudes are potent.
True or False
Stable easily accessible attitudes are most predictive of bx. These are created through experience rather than hearsay
True
Which attitudes are better predictors of bx
Both explicit and implicit are better predictors of behavior when looked at together
Attitudes formed early in life (implicit) typically these tend to be better predictors of behavior (bx)
the famous prison study by _____ proved that we play our certain roles and begin to adapt our attitudes
Not all people conform to roles
Zimbardo
Because people explain their bx by noting what conditions it occurs under, unnecessary rewards can make people believe that the only reason they engage in that activity is for the reward.
Overjustification and intrinsic motivations
Political and social movements may legislate behavior designed to lead to _____ on a mass scale