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a question asked for an effect, not actually requiring an answer
Rhetorical Question
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An over-exaggeration
Hyperbole
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A direct comparison for effect
Metaphor
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A comparison using like or as
Simile
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A play on words based on a word that has one sound but two meanings
Pun
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A command prompting an action.
Imperative
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Language used to manipulate the way an audience feels
Emotive language
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A sentence or phrase taken from a well-known source. Used due to familiarity purposes.
Quotation
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Use of personal prounouns to make the audience feel part of a group.
Inclusive language
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A phrase that has been over-used, it has now lost its original meaning, effectiveness
Cliche
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Short - traditional saying with an underlying moral or message.
Proverb
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repetition of consonant sounds at the beginning of a group of words.
Alliteration
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Repetition of vowel sounds at the end of consecutive words
Assonance
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An indirect reference to a well-known person, story, idea, event.
Allusion
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Repeating a key word or idea for emphasis
Repetition
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A brief story told to illustrate a point or catch reader's attention
Anecdote
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A describing word
Adjective
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A word that is written the way it sounds
Onomatopoeia
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Informal language gives a sense of familiarity or informality
Colloquial Language
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Words that are specific to a certain topic or field
Jargon
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When offensive or harsh word is replaced with more acceptable language
Euphemism
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A list of associated ideas or things
Listing
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Specific factual figures regarding a relevant topic
Statistics
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When inanimate objects are given human qualities
Personification
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Another name for a verse
Stanza
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The beat of a line caused by stressed and unstressed syllables
Rhythm
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an action or doing word
Verb
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A word that describes a verb
Adverb
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The mood or feeling of a piece of writing.
Tone
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Using more formal words to help create a formal tone in a piece of writing or in a speech.
Formal language
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Very informal language used to identify with a particular sub-culture.
Slang
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Using words that have a strong appeal to one or more of the sense.
Sensory
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A metaphor that is developed throughout the writing.
Extended metaphor
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Adjectives that indicate the highest degree of something.
Superlative
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The way in which something is written. Eg) First person, second person, third person narration.
Narrative voice
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Placing contrasting terms or ideas together to give balance.
Antithesis
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A fixed mental impression that everyone can relate to.
Stereotype
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Sentences that are short and incomplete. Often give a text an informal tone.
Minor sentences
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When a writer knows their audience and will appeal to them so that they come across very popular.
Audience appeal
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Shortening of words in informal speech and writing. Cannot is shortened to can't
Contractions
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is the emotional association which many words have and they mean different things to different people.
Connotation
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The deliberate use of an understatement for effect.
Litotes
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The ends of words have the same sound. Usually at the ends of the lines
Rhyme
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A newly invented word
Neologism
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Unkind humour directed against what the writer doesn't like. Often saying the opposite of what is actually meant
Sarcasm
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Saying the opposite of what you mean
Irony
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