Marketing ch 5

Electronic games sellers create to promote a product or service.

Dividing people and organization into groups according to how they behave with or act toward products.

Targeting a very select group of customers.

An understanding of consumers that results when both quantitative and qualitative information are gathered about them.

The description of a type of customer based on market segmentation criteria.

Segmenting buyers by tangible, personal characteristics such as their ages, incomes, ethnicity, family sizes, and so forth.

The stages families go through over time and how it affects people’s buying behavior.

The process of plotting geographic marketing information takes on a map.

Combining both demographic and geographic information for marketing purposes.

Segmenting buyers by where they are located.

The process of breaking down all consumers into groups of potential buyers with similar characteristics.

Selling the same product to all consumers.

The process of gathering multiple sources of data available on people, everything from their tax and phone records to the catalogs they receive, so as to market to them.

Targeting multiple groups of consumers.

• Targeting an extremely select group of consumers.
• one-to-one marketing
• Forming close, personal relationships with customers and giving them exactly what they want.

A two-dimensional graph that visually shows where a product stands, or should stand, relative to its competitors.

The number of people per square mile.

Tailoring a product or its marketing so that it stands out from the competition and people want to buy it.

The process of segmenting buyers geographically and target them within a few hundred feet of a business businesses using wireless technology.

Segmenting people by their activities, interests, opinion, attitudes, values, and lifestyles.

The process of “moving” a product to a different place in the minds of consumers.

Old brands or products companies “bring back” for a period of time.

Criteria used to classify buyers.

A catchphrase designed to sum up the essence of a product.

Choosing select groups of people to sell to.