Marketing ch 3

The physical aspects of the selling environment retailers try to control.

“Mental positions” or emotional feelings people have about products, services, companies, ideas, issues, or institutions.

A person’s age in years.

The age a buyer perceives himself or herself to be.

The study of when, where, and how people buy things and then dispose of them.

The shared beliefs, customs, behaviors, and attitudes that characterize a society used to cope with their world and with one another.

Certain characteristics of products consumers consider when they are making buying decisions.

Purchasing decisions in which a consumer gathers a significant amount of information before making a decision.

Products that carry a high price tag or high level of risk to the individual or group making the decision.

How a person would like to view himself or herself.

Purchases that occurs with no planning or forethought.

The process by which consumers change their behavior after they gain information or experience with a product.

Purchasing decisions made based on consideration of some outside information.

Products that carry a low risk of failure and/or have a low price tag for a specific individual or group making the decision.

The inward drive people have to get what they need.

A type of behavior that’s repeated when it’s rewarded.

People with expertise certain areas. Consumers respect these people and often ask their opinions before they buy goods and services.

How people interpret the world around them.

An individual’s disposition as other people see it.

A deliberate effort by companies to make their products obsolete, or unusable, after a period of time.

A situation in which consumers rethink their decisions after purchasing products and wonder if they made the best decision.

Measuring the attitudes, values, lifestyles, and opinions of consumers using demographics.

Groups a consumer identifies with and wants to join.

When consumers make automatic purchase decisions based on limited information or information they have gathered in the past.

Advertising that appears on the Web pages pulled up when online searches are conducted.

The process whereby a person filters information based on how relevant it is to them.

The process whereby a person retains information based on how well it matches their values and beliefs.

How a person sees himself or herself.

Advertising designed to startle people so as to get their attention.

A group of people who have the same social, economic, or educational status in society.

A group of people within a culture who are different from the dominant culture but have something in common with one another, such as common interests, vocations or jobs, religions, ethnic backgrounds, or sexual orientations.

Advertising that is not apparent to consumers but is thought to be perceived subconsciously by them.

Certain characteristics of products consumers consider when they are making buying decisions.

Purchasing decisions in which a consumer gathers a significant amount of information before making a decision.

Products that carry a high price tag or high level of risk to the individual or group making the decision.

Purchases that occurs with no planning or forethought.

Purchasing decisions made based on consideration of some outside information.

Products that carry a low risk of failure and/or have a low price tag for a specific individual or group making the decision.

A deliberate effort by companies to make their products obsolete, or unusable, after a period of time.

A situation in which consumers rethink their decisions after purchasing products and wonder if they made the best decision.

When consumers make automatic purchase decisions based on limited information or information they have gathered in the past.