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demographics
The study of groups of people. Specifically, the practice of gathering statistical data by studying populations based on characteristics such as age, income and education.
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brand
A concept or collection of symbols associated with a product, service or person.
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spider
An automated program created by search engine companies that scans Web pages and other resources so that the search engine can process data to be used in search results.
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markup language
A series of commands used to format, organize and describe information on a Web page.
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Hypertext Markup Language (HTML)
The traditional authoring language used to develop Web pages for any applications
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Extensible Hypertext Markup Language (XHTML)
The current standard authoring language used to develop Web pages and other electronically displayed documents. XHTML requires stricter code syntax than HTML.
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Smalltalk
A programming language that pioneered objectoriented programming. Not popularly used in Web development.
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Wireless Application Protocol (WAP)
A standard protocol that wireless devices use to access the Internet.
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Wireless Markup Language (WML)
A markup language that presents the text portions of Web pages to wireless devices.
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Multipurpose Internet Mail Extensions (MIME)
A protocol that enables operating systems to map file name extensions to corresponding applications. Also used by applications to automatically process files downloaded from the Internet.
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graphical user interface (GUI)
A program that provides visual navigation with menus and screen icons, and performs automated functions when users click command buttons.
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image map
A Web page image with clickable regions that are defined as "hot spot" hyperlinks to other pages or page sections.
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user agent
Any application, such as a Web browser, mobile phone, PDA or help engine, that renders HTML for display to users.
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mailing list server
An e-mail server that regularly sends e-mail messages to a specified list of users.
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spam
Unsolicited and unwanted e-mail messages; the online equivalent of junk mail.
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cookie
A text file that contains information sent between a server and a client to help maintain state and track user activities. Cookies can reside in memory or on a hard drive.
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Structured Query Language (SQL)
A language used to create and maintain professional, highperformance corporate databases.
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bandwidth
The amount of information, sometimes called traffic, that can be carried on a network at one time. The total capacity of a line. Also, the rate of data transfer over a network connection; measured in bits per second.
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T1
A digital carrier that transmits data at a speed of 1.544 Mbps.
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