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Defamation
Defamation is an untruth that damages a reputation:
- 1) Libel - written
- 2) Slander - spoken
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Slander
Defamtion is an untruth that damages a reputation.
Slander - spoken or verbal (need not be spoken in public)
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Libel
Defamation is an untruth that damages a reputation.
Libel - written or pictorial
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Copyright
To protect original creator and to provide economic incentive for new knowledge.
- 1) Common Law Copyright
- a) general publication
- b) limited publication
2) Statutory Copyright
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Fair Comment vs. Fair Use
- Fair Comment: Privacy
- Insulates reporter/publication from defamation. Information must be related to community interest.
- Fair Use: Copyright
- Allows copyrighted material to be used, when use for: criticism, comment, news, reporting, teaching, scholarship research.
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12 Functions of Public Relations
- 1) Trusted counsel
- 2) Internal communications
- 3) Media Relations
- 4) Community Relations
- 5) External communications
- 6) Research
- 7) Planning
- 8) Implementation
- 9) Evaluation
- 10) Publicity and events
- 11) Issues management
- 12) Crisis communications
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Ethics - General principles
- 1) Act in public interest
- 2) Honesty and integrity
- 3) Accuracy and truth
- 4) Deal fairly with all
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Decision Making Process
- DIIISM
- 1) Define - the specific ethical issue or conflict
- 2) Identify - internal and external factors that may influence decision
- 3) Identify - key values
- 4) Identify - audiences affected and define the PR professionals obligation to each
- 5) Select - ethical principle to guide decision making process
- 6) Make - your decision and justify it
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Statement of Professional Values
- HILEAF
- 1) Honesty
- 2) Independence
- 3) Loyalty
- 4) Expertise
- 5) Advocacy
- 6) Fairness
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PRSA Code Provisions
- CC FEDS
- 1) Competition
- 2) Conflicts of interest
- 3) Free flow of information
- 4) Enhancing profession
- 5) Disclosure of information
- 6) Safeguarding of confidences
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5 Categories of People
- 1) Innovators
- 2) Early adopters
- 3) Early majority
- 4) Majority
- 5) Non-adopters (laggards)
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5 Stages of Diffusion Process
- 1) Awareness
- 2) Interest
- 3) Evaluation
- 4) Trial
- 5) Adoption
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Diffusion Theory
- Teaches us we are creatures of habit
- Can help us know how to best communicate and diffuse an idea or product
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