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TCP
Transmission Control Protocol
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IP
Internet Protocol address
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ISP
Internet Service Provider
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Rich Media
Video, audio, flash
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Router
Connects local network to other networks and/or to an ISP
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Site Map
Details the general organization of the entire website; show nav elements
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Content Matrix
Details each piece of content that the site will contain
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Alpha Testing
Done by website developers & not by the company
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Beta Testing
Done by the comany and users
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Sponsored search results
Paid
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Organic search results
unpaid
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What does the DNS Server do?
Converts the English (domain name) into an IP number
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What're the three points of the digital triangle?
- 1. Website
- 2. Email
- 3. Social Media
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What point in the digial triangle has pure power?
Email
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What're listening posts?
Direct responses that comes from a website that comes from a website, blogs, emails, & social media
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How many seconds do you have to grab the attention of your views when they visit your website?
8 seconds
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What're the four main page ranking actors?
- Page title
- Headlines
- Body copy
- Bold, italics
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Contacts/Connections?
LinkedIn
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Visits
When one human visits the site one time (can happen multiple times)
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Uniques
Number of absolutely unique visitors
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Pages
Total number of pages viewed
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Sends
How many total were sent in the email distribution (including not received)
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Bounces
How many were not delivered
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Opens
How many were opened by the recipient
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Clicks
Count the number of times links in the email were clicked
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Pass Alongs
How many emails were forwarded
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Webistes are designed in a hub and spoke fashion, not page-to-page.
True
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Web hits are important to management
False
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You cannot send commercial emails to customers unless they give you permission.
False
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You can send multiple copies of the same commercial email to the same list.
False
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You have only two days to remove persons who opt out of your commercial emails.
False
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The subject line of a commercial email may not be deceptive.
True
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Website design and quality of code have a direct impact on SEO page rank.
True
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Search engine crawlers see and document every element on every webpage.
True
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Every commercial email must carry a visible and operable unsubscribe mechanism.
True
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Repeatedly submitting your website domain name to Google will improve page rankings.
False
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You may communicate to a 12-year-old if the parent grants you permission.
False
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Email receivers take 6-10 seconds to decide if they will read the email.
True
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The most important elements of an email are the subject line and itʼs look and feel.
False
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