Marketing Chapter Seventeen

A dollar amount added to the cost of product to get the selling price.

The sequence of markups that chains use at different channels which determines the price structure of the whole channel.

Th enumber of times the average inventory is sold in a year.

Adding a reasonable markup to the average cost of a product.

The sum of those costs that are fixed in total.

The sum of changing expenses that are clsely related to output.

Is obtained by dividing total cost by the related quantity.

Dividing total cost by the related quantity.

Obtained by dividing total variable cost by the related quantity.

Evaluates whether the firm will be able to break-even or cover all costs.

the point where firm's total cost will just equal total revenue.

• The assumed selling price per unit minus thevariable cost per unit.
• Total fixed cost divided by fixed cost contribution per unit.

Setting prices that will capture some of what customers will save by substituting the firm's product for the one currently being used.

Setting prices very low to get customers into retail stores.

Setting some very low prices to attract customers bu once in the store attempt to sell higher priced models and brands.

Setting prices that have special appeal to customers.

Setting prices that end in certain numbers.

Setting a few price levels for a product line and then marking all items at these prices.

Setting an acceptable final consumer price and working backward to what acproducer can change.

Setting a rather high price to suggest high quality or high status.

Setting prices for a whole line of prices.

Setting prices on several products as a group.

Setting one price for a set of prices.

Means offering a specific price for each possible job rather than setting a price that applies for all costumers.

A price set based on bargaining between the buyer and the seller.