Marketing Chapter Sixteen

The amount of money that is charged for something of value.

Sets a specific level of profit as an objective.

Seeks to gain as much profit as possible.

Seeks some level of unit sales, dollar sales, or share of market- without referring to profit.

Don't "rock-the-boat" pricing objective where market is not growing.

Agressive action on one or more of the marketing P's but not price.

Consciously set prices to meet objectives.

Offering the same price to customers who purchase products under essentially the same conditions and under the same quantities.

Offering the same product and quantities to different customers at different prices.

Tries to sell the top of a market or the top demand and top high price curve of demand.

Trie sto sell the whole market at one low price.

Temporary price cuts to speed new customers to trying a new product.

Prices that final customers or final users are normally asked to pay for products.

Reductions from list price given by a seller who either give up some marketing function or or provide the function themselves.

Disounts offered to customers to buy in larger amounts.

Apply to purchase over a given year. The larger the time period and the more bought means a bigger discount.

One purchase orders ut the quantities requested must be of a large amount.

Incentives for buyers to buy earlier than regularly seen demand.

Means that payment for the face value of teh invoice is due immediately.

Reduction of price as an incentive for buyers to pay their bills sooner.

2 percent disocunt if paid in 10 days and regular amount is due in 30 days.

A list price production to channel for the job they are going to do.

A temporary discount from the list price.

Setting a low list price rather than relying on frequent sales, discounts, or allowances. Many supermarkets use this approach.

Disocunts given to buyers for doing something.

Price reduction given to firms to encourage them to advertise supplier's products locally.

Given to middlemen fo shelf space of a market.

Price reductions given to retailers so that salespersons will aggressively sell their product.

Price reduction for use products when similar new prouducts are brought.

Refunds paid to a consumer after a purchase.

Seller pays the price of loading the product on some vehicle, while buyer pays for freigt.

means making an average freight charge available to all buyers within specific geographical zones.

Making an average freight charge applicable to all buyers.

Absorbing freight cost so that costs to consumers match competitors.

Setting a fair price level for a marketing mix that really gives the target market superior customer value.

Put a lower limit on prices, especially wholesale and retail.

Pricing a product sold in a foreign market below the cost of producing it or at a price lower than its domestic market.

Prices costumers are shown to costumers to suggest that the price has been discounted from the list.

Bans unfair or deceptive actions in commerce.

Competitors getting together to collectively raise, lower, or stabilize prices.

Makes price discrimination illegal.