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What techniques should be used with Uninterested Audiences?
- -Stress attention factors
- -Impact of your subject on their lives
- -use reliant factsw
- -humor and human interest
- -animated and lively delivery
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What techniques should be used with Uninformed Audiences?
- -Before they can agree the need to be informed
- -Clarity: use explinations, definitions, and examples
- -Visual aids
- -Language: Simple and Straightforward
- -Direct Appeal Saved until very end
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What techniques should be used with Undecided Audiences?
-Establish credibility
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What techniques should be used with Unfavorable Audiences?
- -Disagree/Slightly Disagree
- -Appearance/Style must match
- -Set realistic Goals: Don’t have a call to action
- -Stress Common goals
- -Use sound logic: No emotional appeals = manipulation
- -Spell out reasoning
- -Facts, cite sources,don’t misrepresent (not Smoking causes Cancer)
- -Creditable Image: Composed, planned, well informed
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what are the different Persuasion Audiences?
- -Favorable
- -Uninterested
- -Uninformed
- -Undecided
- -Unfavorable
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What techniques should be used with Favorable Audiences?
- -Use emotional appeals to intensify support
- -Get them to make a public commitment
- -provide opportunity for action
- -prepare them to carry the message to others
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Name all of the Mental Stages
- Attention
- Need
- Satisfaction
- Visualization
- Action
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Mental stage of Attention:
Motivate them to listen!
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Mental Stage of Need
Personalize it
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Mental Stage of Satisfaction
Course of action mus alleviate the problem.
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Mental Stage of Visualization
Vivid Picture of Benefit or agreeing or Evils of alternatives
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Mental Stage of Action
Call for listeners to act!
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List the Motivational Appeals
- -Emotional Impact
- -Needs Maslow
- -Survival
- -Security
- -Belonging
- -Esteem
- -Self-Actualization: Fullfillment, Knowledge, Creativity
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What is the Goal of Persuasion?
Change Behavior and Influence Beliefs (Recycling)
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The process of listening
- -Hearing
- -Understanding
- -Remembering
- -Interpreting
- -Evaluation
- -Responding
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Misconceptions of listening
- "It's Easy to Listen"
- "Smart People are natural Born Listeners"
- "I can read, so i can listen"
- "There's no need to plan ahead"
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what is Toulmin's model of Reasoning?
- Claim
- Grounds (Enforced by the warrent)
- Backing
- Rebuttal
- Qualifier
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Individual Adaptation:
- Beliefs
- Values
- Motives
- Attitudes
- Knowledges
- Expectations
- Needs
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Demographic Adaptation
- Age
- Gender/Sex
- Ethnicity
- Geographic origin
- Socioeconomic status
- Occupation
- Religion
- Language
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Define Collectivism
the political principle of centralized social and economic control, esp. of all means of production.
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Define Individualism
a social theory advocating the liberty, rights, or independent action of the individual.
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Improving listening Skills: Which ones?
- Be mindful
- choose to selectively attend to the speech transaction
- Listen with as many sensory channels as possible
- Block out distracting Stimuli
- Suspend Judgement
- Focus on the main points
- Listen for highlights and transitions
- Take effective Notes
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Some Obstacles to listening are...
- The physical conditions of the speech transaction.
- Cultural Differences
- Personal Problems
- Bias
- Confusion about Cognitive meaning
- Anxiety
- Poor Listening Habits
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What is Monroe's Motivated-Sequence?
- [Introduction]
- [Body]
- [Body]
- [Body]
- [Conclusion]
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