Marketing

Paid, nonpersonal communication through various media about a business firm, not-for-profit organization,product,or idea by a sponser identified in a message intended to inform or persuade members of a particular audiene

Nonpersonal selling of a particular good or service

Promotion of a concept,an idea, a philosophy, or the goodwill of an industry, company, organization, person, geographic location, or government agency

Promotion that seeks to develop initial demand for a good, service, organization, person, place, idea, or cause

• 1. Product: selling of a particular good or service
• 2. Institutional: promotes a concept, an idea, a philosophy

Promotion that attempts to increase demand for an existing good,service, organization,place,person, idea or cause

Advertising that reinforces pervious promotional activity by keeping the name of a good,service,orgainzation,person,place,idea,or cause before the public

Strategy that emphasizes messages with direct or indirect promotional comparisons between competing brands

Advertising by stores that sell goods or services directly to the consuming public

Strategy in which a retailer shares advertising costs with a manufacturer or wholesaler

Two-way promotional messages transmitted through communications channels that induce message recipients to participate actively in the promotional effort

Series of different but related ads that use a single theme and appear in different media within a spedific time period

Strip messages placed in high visibility areas of freqently visited Web sites

• 1. Consumer
• 2. Business  
• * Direct mail=Junk mail  

Setting the timing and sequence for a series of advertisements

Firm whose marketing specialists help advertisers plan and prepare advertisements

Organizational messages about general management issues

Narrowly focused public relations activites that directly support marketing goals

Nonpersonal stimulation of demand for a good,service,place,idea,person,or organization by unpaid placement of significant new regarding the product in a print or broadcast medium

Promotional technique in which marketing partners share the cost of a promotional campaign that meets their mutual needs

Advertising research that assesses how well a particular medium delivers an advertiser's message, where and when to place the advertisement, and the size of the audience

Advertising research that tests consumer reactions to an advertisement's creative message

Research that evaluates an ad during its development stage

Research that assesses advertising effectiveness after it has appeared in a print or broadcast medium

Methods of testing alternate ads by dividing a cable TV audience or a publication's subscribers in two, using two different ads, and then evaluating the relative effectiveness of each

Techniques for collecting information about online Web site visitors in which small text files are automatically downloaded to a user's computer to gather such data as length of visit and the site visited next

Exaggerated claims of a product's superiority, or the use of subjective or vauge statements that may not be literally true