Marketing

Activities involved in selling merchandise to ultimate consumers

Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge; the result of reducing or eliminating services

• 1.Merchandising
• 2. Promotion
• 3. Location/Distribution
• 4. Store Atmospherics
• 5. Pricing
• 6. Customer Service        

Offering within a product line such as a specific size of liquid detergent

Amounts a retailer adds to the cost of a product to determine its selling price

Amount by which a retailer reduces the original selling price of a product

Group of retail stores planned, coordinated, and marketed as a unit

Combination of phsical characteristics and amenities that contribute to a store's image

Store that appeals to customers on accessible location, long hours,rapid check out, and adequate parking

Store that comines carefully defined product lines,services, and reputation to persuade shoppers to spend considerable shopping effort there

Retailer that offers a large assortment within a single product line or within a few related product line

Store offering huge selections and low prices in single product lines

Store that carries a wide variety of product lines,stocking all of them in some depth

Large store that handles a variety of merchandise, including clothing, household goods, appliances, and furniture

Store that stocks a wider line of goods than a department store, usually without the same depth of assortment within each line

Store that charges low prices but may not offer services such as credit

Giant one-stop shopping facility offering wide selections of grocery items and general merchandise at discount prices, typically filling up 200,000 or more square feet of selling space

Large store,usually smaller than a hypermarket that combines groceries with discount store merchandise

Situation in which similar merchandise is available from multiple retail outlets,resulting in the blurring of distinctions between types of retailers and merchandise offered

Retailing practice of combining dissimilar product lines to boost sales volume

Channel intermediary that takes title to goods it handles and then distributes these goods to retailers, other distributors, or B2B customers

Comprehensive term that describes wholesalers as well a agents and brokers

Independently owned wholesaling intermediary that takes title to the goods it handles; also known as the industrial distribution in the business goods market

Full-function merchant wholesaler that markets specialized lines of merchandise to retail stores (Represents to product and fills to shelves)

Limited-function merchant wholesaler that markets perishable food items

Limited-function merhant wholesaler that accepts orders from customers and forwards these orders to producers,which then ship directly to the customers who placed the orders

Limited-function merchant wholesaler that distributes catalogs instead of sending sales personnel to contact customers

Agent wholesailing intermediary who takes possession of goods shipped to a central market for sale, acts as the producer's agent,and collects an agreed-upon fee at the time of the sale

Agent wholesailing intermediary that does not take title to or possession of goods in the course of its primary function, which is to bring together buyers and sellers

Agent wholesaling intermediary for the entire marketing program of a firm's product line

Agent wholeselling intermediary that represents manufacturers of related but noncompeting products and recieves a commission on each sale

Direct communications, other than personal sales contrats, between buyer and seller,designed to generate sales, information requests, or store or Web site visits