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all activities involved in selling, renting, and providing products and services to ultimate consumers for personal, family, or houshold use
retailing
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offering several unrelated product lines in a single retail store
scrambled merchandising
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using the telphone to interact with and sell directly to consumers
telemarketing
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the activities related to managing the store and the merchandise in the store, which includes retail pricing, store location, retail communication, and merchandise
retailing mix
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retailers that use a combination of traditional store formats and nonstore formats, such as catalogs, television, and online retailing
multichannel retailers
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a concept that describes how new forms of retail outlets enter the market
wheel of retailing
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an approach to managing the assortment of merchandise that maximizes sales and profits
category management
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the process of growth and decline that retail outlets experience over time
retail life cycle
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independently owned firms that take title to the merchandise they handle
merchant wholesalers
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agents who work for several producers and carry noncompetitive, complementary merchandise in and exclusive territitory
manufacturer's agents
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independent firms or ondividuals whose main function is to bring buyers and sellers together to make sales
brokers
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