CREATING CREATIVE STRAT

Affective or Emotion

An emotional message that arouses the consumers feelings
Brand image

Psychological appeals or brand characteristics primarily to differentiate the brand by creating an image or personality for it.
Generic

This strat does not differentiat the brand or claim that the brand is superior to its competitors.
This stategy employs a claim about an attribute or benefit that could apply to any product in the category. Yet, because this claim has not been used for other products in the category, the brand stands out.

Preemptive
This Strategy attempts to "position" the brand in relation to its competitors in the consumers mind. This Tech focuses on how the brand is different from its competitors

Positioning
Resonance

This stategy employs emotions, lifestyles, or situations that the consumer can understand or has experienced and links thes emotions, lifestyles, or situations with the product or service
Uique Selling Proposition

This stategy claims that the product or service is unique. the uniqueness is based on a characteristic or benefit that the procut or servic has or provides. uniqueness will imply that the product or service is superior to its competitiors

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Card Set

CREATING CREATIVE STRAT

Description

CREATING CREATIVE STRAT

Updated

2012-06-24T19:38:29Z

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